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    marketing communications manager - Minneapolis, United States - American Academy of Neurology

    American Academy of Neurology
    American Academy of Neurology Minneapolis, United States

    2 weeks ago

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    Description
    Job Description

    Job Description

    Great People. Great Mission. Great Benefits.


    Join a diverse community of fun, energetic, and dedicated professionals who are committed to supporting neurologists worldwide in providing exceptional care to their patients.

    The AAN's headquarters, established in 2012, is housed in a stunning, energy-efficient office located in downtown Minneapolis's dynamic Mill District.

    Our location offers easy access to the light rail, major bus lines, ample parking options, walking/biking paths, and a myriad of dining and entertainment choices, making it a vibrant hub for everyone.


    POSITION SUMMARY:


    The Marketing and Communications Manager is responsible for developing and leading marketing communication campaigns on assigned portfolio from strategic planning phase with internal stakeholders through creative execution to final analytics reporting.

    Manage development of key messages that align with the goals, target audience, and brand that result in high-quality materials developed on time and within budget.

    Work independently, cross-functionally with internal teams and foster relationships through a collaborative and service-oriented approach.


    ESSENTIAL ACCOUNTABILITIES:
    Marketing Communications
    Develop marketing communications plans through research, planning, implementation, and evaluation on assigned portfolio with a focus on achieving campaign objectives outlined by the project champion, key stakeholders, and in alignment with the AAN's strategic plan
    Develop marketing communication campaigns incorporating all appropriate channels, including print and digital advertising, email, web, newsletters, social media, and publications
    Assist in the standardization of Marketing templates, tools, and reporting dashboards
    Project Management
    Provide project management support as needed applying our methodology and enforcing project standards
    Relationship Building
    Foster productive relationships with internal stakeholders to support their marketing needs in alignment with the AAN's strategic plan and goals
    Collaborate with creative services, digital content, and project management teams in the management and execution of marketing strategies and tactics
    Key Performance Indicators
    Responsible for ensuring Marketing Communication campaigns achieve business objectives outlined by the Board of Directors are achieved within budget and deadlines
    Marketing Technology
    Understand and apply best practices of the latest marketing techniques and technology
    Analytics and Reporting
    Monitor, review, and report results on assigned marketing campaigns
    Interpret and provide recommendations with the objective of optimizing current and future marketing tactics

    This job description may not cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job.

    Duties, activities, and responsibilities may change at any time with or without notice.


    QUALIFICATIONS:

    Education:
    Bachelor's Degree in Communications, Marketing, Advertising, Public Relations or related area of study is required

    Experience:
    Minimum of 3 years of experience in researching, planning, creating, implementing, and analyzing integrated marketing communication campaigns is required
    Experience working in the health care industry or membership association is preferred
    Equivalent combination of education and experience beyond the minimum requirement may be substituted for qualification requirements.


    Additional Knowledge, Skills and Abilities:
    Knowledge of marketing principles; including digital marketing is required
    Strong organizational skills including planning, development, and implementation of marketing strategies are required
    Demonstrated experience in digital marketing (web, mobile, social, email, SEO/SEM, advertising) is required
    Excellent time management skills, ability to work independently with good decision-making skills and the ability to multi-task is required
    Demonstrated advanced oral and written communication skills are required
    Demonstrated ability to establish and maintain collaborative working relationships with all internal and external stakeholders from diverse background across all levels of the organization is required
    Experience presenting creative strategies and concepts to both internal and external stakeholders is required
    Proficiency in Microsoft Office is required
    Experience with web-based tools is desirable including Workfront (project management), Higher Logic (Informz email), and Google Analytics is preferred


    ADDITIONAL POSITION INFORMATION:

    FLSA Classification:
    Exempt


    Travel Requirements:
    Minimal travel required – approximately 5%

    Location:
    Minneapolis, MN and is identified as hybrid (required to work in the office with the ability to work remotely part of the week)

    Schedule:
    Occasional evening and weekend required

    Physical Requirements:

    Standard office setting, with the ability to sit, stand, or utilize alternative seating arrangements for long periods of time as needed.

    Occasional use of stairs or accessibility devices. Regular use of computer and office equipment, with consideration for adaptive technologies as necessary. Lifting requirements of up to 10 lbs, with accommodations provided for individuals with varying physical capabilities.

    The physical demands outlined above are essential to the successful performance of this job, and reasonable accommodations will be made to enable all individuals, including those with disabilities, to fulfill these essential functions.

    If our great people, great mission, and great location weren't enough, we offer great benefits.
    Twenty-two days of paid personal time off (PTO) in the first year
    Thirteen paid holidays per year in addition to PTO
    $250 one-time telework allowance
    Company contribution equal to 10.5 percent of salary to AAN employee 401K retirement savings account
    Medical insurance (Both Traditional PPO and HDHP with HSA contribution)
    Dental insurance
    Vision insurance
    Life and AD&D insurance—premiums covered 100 percent by the AAN
    Long-term disability insurance fully funded—covered 100 percent by the AAN
    Short-term disability insurance fully funded—covered 100 percent by the AAN
    ID theft protection
    Travel insurance
    Flexible spending plan
    Computer loan purchase plan
    Transportation subsidy
    Wellness offerings
    On-site workout facility, gender neutral restroom, lactation room, and wellness room
    Diversity, Equity, and Inclusion training programs
    Flexible work schedules
    Mental health resources
    Reasonable Accommodations
    Diversity, Equity, and Inclusion is a commitment of the AAN.

    The AAN is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability status, sexual orientation, genetic information, or any other characteristic protected by law.

    If you need assistance with completing our online application process, and/or require a reasonable accommodation for any part of the hiring process, please contact

    American Academy of Neurology
    201 Chicago Avenue
    Minneapolis, MN 55415

    #J-18808-Ljbffr
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