Senior Director, Branded Sales and Marketing - United States

The Senior Director, Branded Sales & Marketing will lead the strategic development, execution, and performance of the branded OTC pharmaceutical portfolio. This role is a strategic leadership role leading a consumer first marketing team, responsible for delivering against our str ...

Job description

The Senior Director, Branded Sales & Marketing will lead the strategic development, execution, and performance of the branded OTC pharmaceutical portfolio. This role is a strategic leadership role leading a consumer first marketing team, responsible for delivering against our strategic, operational and financial goals for their respective brands. This role requires the ability to drive accelerated brand growth, build and lead high-performing Sales & Marketing teams, and manage end-to-end brand strategies. Primarily responsible for driving revenue growth, market expansion, brand equity, and competitive differentiation across all sales and marketing channels. The ideal candidate is a seasoned commercial leader with deep experience in consumer healthcare, strong analytical acumen, and a proven ability to build and inspire high-performing teams.

Key Responsibilities

Strategic Leadership

• Develop and execute multi-year brand strategies to achieve revenue, profit, and market share objectives across the OTC and Beauty portfolio.
• Lead annual operating plans, brand forecasts, commercial strategies, and marketing budgets.
• Identify growth opportunities, including new product launches, line extensions, category expansion, and white-space opportunities.
• Partner with executive leadership to ensure commercial strategy alignment with overall company objectives.

Brand Marketing

• Oversee brand positioning, consumer insights, segmentation, and messaging platforms for all branded OTC products.
• Direct integrated marketing campaigns across digital, traditional media, retail activation, and healthcare professional channels.
• Manage agency partners for advertising, creative development, media, PR, and market research.
• Ensure all promotional activities comply with FDA, FTC, and other regulatory requirements.

Sales Leadership & Channel Management

• Lead national sales strategy across retail, e-commerce, mass, club, drug, and grocery channels.
• Develop customer-specific plans, joint business planning processes, and category growth initiatives with key retail partners.
• Lead and stay close with Sales and Trade Marketing teams to optimize pricing, promotions, distribution, and shelf performance.
• Build strong retailer relationships and represent the company during major customer presentations and line reviews.

Planning & Portfolio Strategy:

• Establish long term vision and business strategies, solutions, and capabilities to enable achievement of franchise's strategic plan
• Monitor external environment to identify growth opportunities and commercialize a robust new product/commercial innovation pipeline in partnership with global franchise & cross-functional teams

Brand Equity Development, Consumer Communication And Media Strategy

• Lead all aspects of the development & execution of innovative brand marketing plans,
• Collaborate and work with other Team Leads for development and execution of best-in-class digital media plans and omni-channel solutions
• Use real-time data to optimize performance, monitor competitive environment & identify new growth opportunities
• Drive integration of activations to enable flawless execution of plans
• Lead development and transcreation of persuasive communication assets for deployment across all media touchpoints

P&L / Financial Management

• Set & optimize strategies across all lines of P&L to deliver brand contribution & Sales goals
• Identify Revenue Growth Management opportunities to create efficiencies & unlock profitable growth

Talent & Culture Management

• Manage and mentor a team across Brand Marketing, Trade Marketing, and Sales
• Foster a culture of innovation, accountability, and data-driven decision-making
• Provide clear direction, coaching, feedback, and performance management to and through subordinate team members

Required Qualifications

• Bachelor's degree required; MBA preferred (Marketing, Business, or related field).
• 10–12+ years of progressive commercial experience in consumer healthcare.
• Proven success leading brand marketing and sales strategy for nationally distributed consumer brands.
• Strong understanding of FDA/FTC regulations, consumer insights, and retail dynamics.
• Demonstrated ability to launch and scale OTC and consumer health products.
• Exceptional leadership, communication, analytical, and P&L management skills.
• Ability to thrive in a fast-paced, matrixed environment.

Direct Reports:

• Director, Corporate Accounts (Brand)
• Senior Manager, Retail Marketing
• Director, Retail Sales (Proactiv)
• Senior Manager, Packaging & Labeling
• Senior Manager, Marketing - Brand

The presently-anticipated base compensation pay range for this position is $225,000 to $275,000. Actual base compensation may vary based on a number of factors, including but not limited to geographical location and experience. In addition, this position is part of the Annual Performance Bonus Plan. Employees are eligible to participate in Company employee benefit programs which include medical, dental and vision coverage; life insurance; disability insurance; 401(k) savings plan; flexible spending accounts; and the employee assistance program. Employees also receive various paid time off benefits, including vacation time and sick time.

The compensation and benefits described above are subject to the terms and conditions of any governing plans, policies, practices, agreements, or other materials or documents as in effect from time to time, including but not limited to terms and conditions regarding eligibility. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company, or individual department/team performance, and market factors.

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees as assigned to this job. Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of the incumbent(s).

Disclaimer: The preceding job description has been designed to indicate the general nature and level of work performed by employee within this classification.  It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees as assigned to this job.  Nothing herein shall preclude the employer from changing these duties from time to time and assigning comparable duties or other duties commensurate with the experience and background of incumbent(s).

We provide equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, military or veteran status, generic predisposing characteristics or any other basis prohibited by law.

Notice to Agency and Search Firm Representatives:   Sun Pharmaceuticals Industries, Inc. (Sun) is not accepting unsolicited resumes from agencies and/or search firms for this job posting.  Resumes submitted to any Sun employee by a third party agency and/or search firm without a valid written & signed search agreement, will become the sole property of Sun.  No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.