Director, Product Communications - Atlanta, GA

Lead the creation and delivery of high-quality, hotel-facing assets that translate product value stories into clear, compelling, and actionable materials. · This role operates as an internal creative function, ensuring consistent, brand-aligned execution across global product lau ...

Job description

Lead the creation and delivery of high-quality, hotel-facing assets that translate product value stories into clear, compelling, and actionable materials.

This role operates as an internal creative function, ensuring consistent, brand-aligned execution across global product launches while partnering closely with Product Marketing & Adoption to bring go-to-market strategies to life for hotel audiences.

Your Day to Day:
Creative Asset Strategy & Delivery

• Lead the end-to-end creation of hotel-facing creative assets, including videos, job aids, quick reference guides, presentations, posters, infographics, and overview materials.
• Translate complex product concepts into clear, practical, and visually engaging materials that drive understanding and adoption at the hotel level.
• Establish creative standards, templates, and best practices to ensure consistency and scalability across products and regions.

Agency, Vendor & Contractor Management

• Serve as the primary owner of external creative agency relationships, including selection, briefing, contract management, and performance oversight.
• Ensure agency outputs meet expectations for quality, timelines, budget, and brand alignment.
• Balance internal production and external agency support to optimize speed, quality, and cost.

Brand & Quality Governance

• Ensure all creative outputs align with enterprise brand standards, tone, and visual identity.
• Act as a quality gate for hotel-facing creative deliverables across Product & Technology initiatives.
• Partner with Global Marketing and Brand teams to maintain alignment while tailoring execution for hotel audiences.

What We Need From You:
Cross-Functional Collaboration

• Partner closely with Product Marketing & Adoption to execute approved go-to-market strategies through high-impact creative delivery.
• Collaborate with Product Marketing, Enablement & Deployment teams to deliver fit-for-purpose materials.
• Support regional teams with scalable assets that allow for localized adaptation and translations where required.

Production Planning & Prioritization

• Own creative production roadmaps and timelines aligned to product delivery and launch schedules.
• Prioritize creative requests based on enterprise priorities, readiness needs, and adoption impact.
• Establish intake, workflow, and review processes that enable predictable, high-quality delivery and capacity-management.

Continuous Improvement & Innovation

• Incorporate feedback from hotels, field teams, and stakeholders to continuously improve creative effectiveness.
• Explore and pilot new creative formats and channels, including motion graphics, interactive content, and emerging media/AI-tools where they add value.
• Track effectiveness of creative assets and refine approaches based on engagement and adoption outcomes.

People & Budget Management

• Lead, develop, and coach a small team of creative and communications professionals (both FTE & contractors)
• Manage creative services budgets, including agency spend and production costs, ensuring strong ROI and fiscal discipline.

Travel: 10%
Location – Atlanta GA (Hybrid – 3 days a week in office)
The salary range for this role is $120,000 to $160,000. This role is also eligible for bonus pay (as applicable). We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employee.
At IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. You'll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve there's Room for You at IHG.

Over recent years, we've transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.

We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. That's why here at IHG, we give our colleagues flexibility and balance – working in a hybrid way, blending office and remote working collectively. We recognise that every role is different, that's why leaders work with teams to determine how and when they collaborate.

We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.

Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

Important information
:

• The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee's pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
• No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company's sole discretion, consistent with the law.
• If you require reasonable accommodation during the application process, please click here.
• IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
• If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.