Sales Rep - Rugby - Gooseneck Implement

Description

Sales Representative

About Us:

At Gooseneck Implement, our purpose is to enable our employees and customers to lead a fulfilling life. Rooted in our core values of Genuine Passion and Genuine Gratitude, we operate with integrity, accountability, and resolve. As a trusted partner in the Ag equipment industry, we create an optimal business environment, ensuring success for our employees and customers.

About the Position:

The Sales Representative sells new and used agricultural and turf equipment while serving as a trusted advisor to customers. This role focuses on understanding each customer's operation, goals, and challenges and aligning equipment, precision agriculture technology, and digital solutions that improve productivity, efficiency, and long-term success. Sales Representatives build strong customer relationships, collaborate across departments, and follow a defined sales process to deliver value and results.

Responsibilities:

• Represent Gooseneck Implement within an assigned territory by building and maintaining strong relationships with new and existing customers.
• Learn, promote, and support equipment, precision agriculture technologies, connectivity solutions, and digital tools that improve customer operations.
• Partner with customers to understand their business goals and recommend solutions that drive efficiency, performance, and return on investment.
• Collaborate with Precision Ag, Service, and Parts teams to deliver integrated solutions and a seamless customer experience.
• Maintain strong product and technology knowledge and conduct equipment and technology demonstrations, including field demonstrations.
• Monitor customer business trends and competitive activity, communicating insights and opportunities to management.
• Manage all customer interactions, opportunities, and account details within the CRM system.
• Follow a defined sales process to manage leads, proposals, and follow-up.
• Maintain working knowledge of financing options to support customer purchases.
• Attend required sales, product, and technology training events.
• Maintain assigned company vehicles and equipment.
• Assist with evaluating used equipment and trade-ins as needed.

Performance Expectations & Growth

As Sales Representatives progress in the role, expectations expand to include full ownership of the sales process from initial quote through delivery and post-sale follow-up. High performers demonstrate strong financial discipline, professional presence, accountability for outcomes, and consistent follow-through to deliver a complete, high-quality customer experience. Detailed expectations for execution, financial rigor, deal ownership, delivery standards, and post-sale follow-up will be reinforced through onboarding and ongoing development plans.

Knowledge, Skills, and Abilities:

• 1+ years of equipment sales, ag technology sales, account management, or related experience preferred.
• Strong interest in or working knowledge of agricultural equipment, precision agriculture, or data-driven farming practices.
• Preferred educational background in Agriculture, Precision Agriculture, Agronomy, Ag Business, Engineering Technology, or a related field.
• Ability to build trust-based, consultative customer relationships.
• Strong communication skills with the ability to explain technical concepts clearly and practically.
• Financial and numeric reasoning skills, including understanding margins, pricing, and value-based selling.
• Ability to manage time, territory, and priorities independently.
• Proficiency with Microsoft Office, CRM systems, and internet-based tools.
• Ability to analyze and interpret basic sales and territory performance reports.
• High level of professionalism, accountability, and ownership.
• Ability to work flexible hours, including evenings or weekends as needed.
• Ability to perform essential physical functions of the role, including lifting up to 50 pounds and working around large agricultural equipment, with or without reasonable accommodation.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.