Description
Job Description:
At Warner Music Group, we're a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
- Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
- Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
- Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
- Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
We remain committed to Diversity, Equity, and Inclusion. We know it fosters a culture where you can truly belong, contribute, and grow. We encourage applications from people of any age, gender identity, sexual orientation, race, religion, ethnicity, disability, veteran status, and any other characteristic or identity. Consider a career at WMG and get the best of both worlds – an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Senior Manager, Product Management and Marketing A little bit about our team: Warner Music Group Global Catalog is seeking a highly motivated, detail-oriented, creative product manager to join our team. We are a tight-knit, high-performing group that oversees the catalogs of several hundred artists. We are looking for a new team member who can help us function effectively, efficiently, and creatively This product manager role is for someone who understands that the product manager is the engine that helps get both physical and digital products out the door and into consumers' hands and ears, and knows how to generate noise around artists with established fan bases. Our team specializes in Warner's esteemed artists who signed to the label more than 20 years ago, spanning genres from soul, R&B, jazz, and hip-hop to classic rock and pop.
Your role: The role of the Senior Manager, Product Management and Marketing centers around catalog artist development, overseeing the product pipeline, and crafting strategic assets to support marketing campaigns. In this role, you will develop authoritative proficiency in the catalog of Warner Music Group's Recorded Music division with a focus on Atlantic, Elektra, and Warner Records artists whose careers launched more than 20 years ago You will work to increase exposure for artists and drive revenue by finding opportunities for re-issues, anniversary albums, and digital releases, and creating marketing campaigns to support anniversaries, tours, and other marketplace initiatives, highlighting opportunities for incremental growth, sharpening and implementing standard methodologies across your roster, and growing internal awareness of the value of our artists' catalogs in an "always-on" marketplace. This role reports to the Senior Director, Global Catalog Development and Marketing out of Los Angeles.
Here you'll get to: - Collaborate with the Senior Director, Global Catalog Development and Marketing to develop and implement global campaigns and strategies for catalog priorities across Pop, Hip Hop, R&B, Dance/Electronic, Rock, Alternative, Hard Rock, Latin, and Country genres.
- Become an expert in the history of each artist on your roster and the landscape of the genre they occupy. This includes their overall brand, past releases, marketing campaigns, social media presence, fanbase consumption habits, chart performance, and more.
- Find opportunities, research trends, and communicate and collaborate with other internal departments to drive projects forward including A&R opportunities for new releases, relevant re-issues, and landmark anniversaries.
- Identify viral moments and build quick-strike marketing campaigns that capitalize quickly on such opportunities.
- Drive catalog marketing initiatives for active priority artists in line with anniversaries and associated landmark events throughout the artist's career.
- Develop and manage marketing budgets
- Create and deliver regular updates to all interested parties, highlighting campaign performance and growth opportunities that align with our strategic goals.
- Run post-mortem analysis on marketing initiatives to evaluate successes and failures, and continue to develop standard methodologies to apply moving forward.
- Develop and build social content and digital marketing tools for use across social networks and streaming platforms.
- Survey current consumption charts and reports to identify catalog opportunities, and craft ideas to capitalize on them.
About you: - Able to multi-task, ensure meticulous attention to detail, prioritize and work well under pressure in a fast-paced, high-volume environment
- Have excellent research skills
- Able to work well independently, take initiative, identify potential issues & successfully problem-solve with sound business deliverables
- Proficient in Google enterprise platforms (Gmail, Sheets, Docs, etc), along with a high curiosity about learning new software programs
- Self-motivated and comfortable working in a hybrid environment
- Able to commute to the downtown Los Angeles office a minimum of four times a week
- Be willing to challenge the status quo and understand the need to evolve traditional marketing techniques for the modern, "always-on" world.
- Have strong interpersonal communication skills and presentation skills
- Possess a deep understanding of the modern digital world and social media trends
We'd love it if you also had: - High school level education or its equivalent, including and/or augmented by additional course work, preferably at the college level, in business administration or a related field
- 3+ years of highly relevant experience, preferably at a record label
About us: As the home to 300 Elektra, Asylum, Atlantic, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the world's premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalogue of more than one million copyrights worldwide. Redefining what it means to be a music company in the 21st century, our consumer brands include trend-setters like UPROXX, Songkick, HipHopDX, and EMP. We're the home to WMX – the next generation services division that connects artists with fans and amplifies brands in creative, immersive, and engaging ways – and Alternative Distribution Alliance (ADA) – the ground-breaking global distribution company for independent artists and labels. Together, we are
Warner Music Group: Music With Vision & Voice. Love this job and want to apply? Click the "Apply" link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter. Don't be discouraged if you don't hear from us right away. We're taking our time to review all resumes, and to find the best people for WMG. Thanks for your interest in working for WMG. We love it here, and think you will, too.
Salary Range $75,000 to $95,000 Annually
Salary ranges are included for job postings where required by law. The actual base pay is dependent upon many factors, such as work experience and business needs. The pay range is subject to change at any time dependent on a variety of internal and external factors. WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religious creed, color, age, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, marital status, medical condition as defined by state law (genetic characteristics or cancer), physical or mental disability, military service or veteran status, pregnancy, childbirth and related medical conditions, genetic information or any other characteristic protected by applicable federal, state or local law. Copyright 2023 Warner Music Inc. Links to relevant documents: 2024 Benefits At A Glance EVerify Participation Right To Work - Right to Work - #J-18808-Ljbffr
