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  • Digital Marketing Manager - New York - Diptyque Paris

    Diptyque Paris
    Diptyque Paris New York

    3 weeks ago

    Default job background
    Description

    Diptyque, a Luxury Fragrance House, is a leading innovative brand in the home and personal fragrance market. We seek an experienced Digital Marketing Manager to master customer retention and acquisition on the complex digital landscape. This role will create, implement, and manage marketing materials for the digital team.

    This position reports to the E-Commerce and Digital Senior Director overseeing North America and Canada. Collaboration with Global Paid Media, CRM, and Marketing teams, as well as local retail, CRM, Marketing, wholesale field sales, e-Commerce, and Customer Service, is essential.

    Key Responsibilities

    Paid Media Strategy, Planning, and Execution

    • Create and manage paid media campaigns across channels, including Paid Social, Display, Affiliate, CTV, Search.
    • Review and assist with SEO content to ensure alignment with best practices driving organic growth.
    • Adapt global digital media guidelines to align with U.S. consumer preferences and behaviors, optimizing for e-commerce revenue objectives.
    • Lead daily management of local media agency, including campaign setup and ad trafficking.
    • Identify opportunities to drive growth and evolve marketing, including new channels, partners, creative, messaging, audiences, and segmentation.
    • Monitor campaign KPIs, specifically traffic and ROAS.
    • Oversee US paid media budget, including spend tracking, billing/rebilling, and reconciliation with Finance.
    • Collaborate with retail marketing teams on initiatives supporting new boutique openings.
    • Support paid media content planning and creation in partnership with Global HQ, ensuring assets adhere to platform-specific standards.
    • Drive efficiency in Affiliate performance.
    • Assist Senior Director in forecasting paid media spend for 3-5 year plan and goals.
    • Analyze data to foresee new opportunities and present insights meaningfully.
    • Compile analytics and performance data for daily monitoring reports, campaign wrap-up reports, and presentations.

    Competitive Insight Management

    • Follow Diptyque's top competitors' promotions, creatives, advertisements, and emails.
    • Stay up-to-date on industry trends and technologies affecting our business.

    You Are

    Requirements

    • A proactive self-starter with strong problem-solving skills.
    • Familiarity with leading U.S. social/media platforms (Snapchat, TikTok, Meta, Pinterest, YouTube).
    • Able to learn new tasks quickly with attention to detail.
    • Experience in the luxury and fragrance space, paid media/social landscape, and marketing.
    • Highly organized with excellent written and verbal communication skills.
    • Analytical thinker with proficiency in Microsoft Office programs and Adobe Photoshop.
    • Experience with Google Analytics, Google Ads, and Meta Ads Manager is preferred.
    • Strong business acumen with prior digital experience.

    Essential Qualifications

    • Four-year degree or equivalent.
    • Minimum 4 years of digital marketing experience (agency or client side).
    • Some experience with SEO optimization or reporting is beneficial.
    • Experience with Google Analytics or similar reporting tools.
    • Exceptional analytical and presentation skills.
    • Luxury retail experience is advantageous.

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