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  • Specialist Campaign Analytics - New York, NY - Quantum World Technologies Inc.

    Quantum World Technologies Inc.
    Quantum World Technologies Inc. New York, NY

    2 months ago

    Description

    Specialist Campaign Analytics

    Los Angeles, CA / NYC,NY (Hybrid)

    7+ Years' Experience

    Job Description

    Key Responsibilities

    • Analyze campaign performance data and synthesize insights into clear compelling stories for internal stakeholders
    • Develop and maintain campaign performance dashboards and reporting templates using tools like Tableau Looker or Google Data Studio
    • Translate complex data sets into actionable insights and visual presentations for marketing media and executive teams
    • Collaborate with media planning and activation teams to design and evaluate AB tests brand lift studies and other measurement frameworks
    • Identify performance trends and anomalies and proactively recommend optimizations to improve campaign effectiveness
    • Help maintain data cleanliness by QAing raw campaign data correcting data errors and upholding campaign naming conventions
    • Handle adhoc requests to contextualize campaign data and support decision-making
    • Attend weekly meetings to understand campaign launches and market trends that may impact results
    • Manage multiple campaigns simultaneously prioritizing tasks and adapting to shifting timelines in a fast-paced environment
    • Stay current on industry trends emerging technologies and best practices in digital media analytics
    • Execute special projects and provide coverage for team members as needed

    Qualifications

    • 2-3 years of direct experience at a brand agency or related vendor in digital media field or role
    • Experience within the digital media industry in marketing advertising or advertising technology analytics with Entertainment Streaming space a huge plus
    • Direct digital media buying and activating also a plus
    • Strong understanding of digital paid media attribution metrics eg CPM CPA and performance benchmarks
    • Experience with ad servers eg CM360 Innovid and paid ad tracking platforms eg Google Ads Facebook Business Manager
    • Proficiency in web analytics tools eg Adobe Analytics Google Analytics
    • Advanced data analysis skills using Excel Tableau Data Studio experience building dashboards and visualizations from multiple data sources
    • Familiarity with SQL and understanding of Python andor R is a plus
    • Strong storytelling and presentation skills using Google Slides PowerPoint or Keynote
    • Detail oriented with strong documentation and QA skills to ensure data accuracy and consistency
    • Proactive self-motivated and able to manage multiple projects independently
    • Strong verbal and written communication skills ability to explain technical concepts to nontechnical audiences
    • Comfort with agile workflows and ability to pivot quickly when priorities shift
    • Building reports and dashboards
    • Supporting campaign analysis and optimization
    • Proactive Communication needed with the planning team and other stakeholders
    • Technical Skills Tableau Looker Studio and other data analysis platforms
    • Familiarity with site analytics and media platform metrics
    • Technical proficiency in using data analysis tools and understanding audience management processes

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