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- Analyze campaign performance data and synthesize insights into clear compelling stories for internal stakeholders
- Develop and maintain campaign performance dashboards and reporting templates using tools like Tableau Looker or Google Data Studio
- Translate complex data sets into actionable insights and visual presentations for marketing media and executive teams
- Collaborate with media planning and activation teams to design and evaluate AB tests brand lift studies and other measurement frameworks
- Identify performance trends and anomalies and proactively recommend optimizations to improve campaign effectiveness
- Help maintain data cleanliness by QAing raw campaign data correcting data errors and upholding campaign naming conventions
- Handle adhoc requests to contextualize campaign data and support decision-making
- Attend weekly meetings to understand campaign launches and market trends that may impact results
- Manage multiple campaigns simultaneously prioritizing tasks and adapting to shifting timelines in a fast-paced environment
- Stay current on industry trends emerging technologies and best practices in digital media analytics
- Execute special projects and provide coverage for team members as needed
- 2-3 years of direct experience at a brand agency or related vendor in digital media field or role
- Experience within the digital media industry in marketing advertising or advertising technology analytics with Entertainment Streaming space a huge plus
- Direct digital media buying and activating also a plus
- Strong understanding of digital paid media attribution metrics eg CPM CPA and performance benchmarks
- Experience with ad servers eg CM360 Innovid and paid ad tracking platforms eg Google Ads Facebook Business Manager
- Proficiency in web analytics tools eg Adobe Analytics Google Analytics
- Advanced data analysis skills using Excel Tableau Data Studio experience building dashboards and visualizations from multiple data sources
- Familiarity with SQL and understanding of Python andor R is a plus
- Strong storytelling and presentation skills using Google Slides PowerPoint or Keynote
- Detail oriented with strong documentation and QA skills to ensure data accuracy and consistency
- Proactive self-motivated and able to manage multiple projects independently
- Strong verbal and written communication skills ability to explain technical concepts to nontechnical audiences
- Comfort with agile workflows and ability to pivot quickly when priorities shift
- Building reports and dashboards
- Supporting campaign analysis and optimization
- Proactive Communication needed with the planning team and other stakeholders
- Technical Skills Tableau Looker Studio and other data analysis platforms
- Familiarity with site analytics and media platform metrics
- Technical proficiency in using data analysis tools and understanding audience management processes
Specialist Campaign Analytics - New York, NY - Quantum World Technologies Inc.
Description
Specialist Campaign Analytics
Los Angeles, CA / NYC,NY (Hybrid)
7+ Years' Experience
Job Description
Key Responsibilities
Qualifications
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Specialist Campaign Analytics
Only for registered members New York
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Manager, Campaign Analytics
Only for registered members New York, NY
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Specialist Campaign Analytics
Only for registered members New York
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Specialist Campaign Analytics
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Specialist Campaign Analytics
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Manager, Campaign Analytics
Full time Only for registered members New York
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Manager, Campaign Analytics
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Specialist Campaign Analytics
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Specialist Campaign Analytics
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Email Campaign Analytics Manager
Only for registered members New York, United States
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Paid Media Specialist
Only for registered members New York
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Junior Account Executive, Digital
Only for registered members New York
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Marketing Analyst
Only for registered members New York
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Programmatic Campaign Manager
Full time Only for registered members New York
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Digital Account Executive
Only for registered members New York
-
Marketing Analytics Manager
Only for registered members New York
-
Programmatic Campaign Manager
Full time Only for registered members New York
-
Paid Social Supervisor
Only for registered members New York
-
Search Supervisor
Only for registered members New York
-
Paid Media Manager, B2B Demand Gen
Only for registered members New York
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Advertising Media Coordinator
Only for registered members New York