Marketing Execution Analyst - Newark, United States - Highbridge Consulting LLC

Description

Job Description Job Description Our client an undisputed leader in the marketing technology and publishing industry is seeking an Associate for Operations on their App Marketing team .As the ideal candidate, you will be supporting the team in creating and executing campaigns within the CMS platform across the Android and iOS apps.

You must have 3+ years of experience across iOS and Android platforms , be highly organized, self-driving, be comfortable reviewing code and using content management systems.

The role requires attention to detail, a passion for the app space, an attitude that anything is possible, be a team player and an ability to be flexible and think outside the box.

You will work with other marketing teams in addition to Product Management, User Experience, Creative & Brand, and Technology.
KEY RESPONSIBILITIES Build and launch A/B tests and seasonal campaigns using Client's CMS and CRM toolsOwn updating experiences across iOS and Android across the global portfolioResponsible for monthly updates of key touchpointsPull reporting on key metrics related to the acquisition of new prospectsCreate, manage and socialize documentation related to app CX and in-flight testsWork with cross-functional Marketing partners to ensure a consistent end-to-end customer experienceDevelop and implement new Marketing strategies based on changing business prioritiesBasic Qualifications 3+ years of work experience in digital marketingExperience using Content Management Systems and basic knowledge of HTML, XML, JSON and CSSBasic understanding of conversion, engagement and retention marketing throughout different portions of the lifecycleSuperior project management and organizational skillsPreferred Qualification's Passion and understanding of the app space and streaming servicesConversion and retention marketing experience in a membership model businessHands-on experience with digital marketing tools, such as Kochava, Adobe Analytics and TableauExperience working with various cross-functional partners (Technology, Creative, User Experience, Media Planning) to develop assets and plans for optimization#J-18808-Ljbffr