Salesforce Marketing Cloud Engineer- REMOTE - Las Vegas, United States - Henderson Scott

Henderson Scott Las Vegas, United States

3 weeks ago

Description

The Marketing Cloud Engineer will work as a liaison between the Marketing and Technology departments defining and executing solutions based on business needs.

This role will collaborate closely with other Salesforce Admins and Leads for Sales and Service Clouds to ensure that execution is targeted toward business strategic goals.

(Technology and Business).

The Marketing Cloud Engineer will both be designing and developing system enhancements, roadmap execution, and day-to-day operations of their marketing technology.

This role is technical, but the right candidate will have strong business acumen and be able to work hand-in-hand on marketing activation's and MarTech exeuctions

Primary Responsibilities

Work closely with technology, sales and marketing to ensure optimal performance and usage of Salesforce systems and products.

Partner for definition and execution of Salesforce Marketing Cloud
Develop and deploy items such as: SMS/MMS, Email Marketing, Journey Optimization, Subscriber lists, Salesforce Integations (native connectors and 3rd party), Could Pages (front and back), data models and hygene
Set up performance reporting and lead A/B testing of marketing campaigns
Upgrading and configuring Salesforce systems (clouds) for optimized workflows and integration
Develop, test, deploy, and maintain custom objects, custom fields, and automations (ex. SF Flow)
Design, build, test, debug, and provide documentation for projects/programs associated with Salesforce Marketing Cloud and legacy Pardot. (both bug fixes and new product features)

Required Education and/or Experience

2-3 years of experience in Salesforce Administration (Marketing Cloud and Sales Cloud)
Hands on experience managing marking campaigns
2-3 years of experience with high touch with marketing and sales teams
Salesforce Administrator certification is required
Proficiency in creating AMPscript and CloudPages for advanced personalization and dynamic content.
Experience with Flow Builder, Omni-Channel, Custom Objects, sandbox management, and user administration is required.
Proficiency in creating AMPscript and CloudPages for advanced personalization and dynamic content.
Strong understanding of CAN-SPAM, GDPR, and other relevant data privacy and compliance regulations.
Salesforce data model, SOQL queries, and data loader

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