Paid Social Strategist - USA - Remote
2 days ago

Job summary
Tinuiti is seeking a Paid Social Strategist to plan and improve full-funnel Paid Social programs (Meta, TikTok, Pinterest, Snapchat, Reddit) to grow new customers, revenue,and LTV.
The ideal candidate will have experience managing Paid Social across Meta and TikTok; hands-on with Meta Advantage+/value optimization/CAPI;TikTok Smart Performance;Pinterest Performance+;
a strong understanding of audience design; creative testing;basic catalog/DPA;
senior stakeholder-ready storytelling,influence across functions;client-facing presence,
KPIs include growth:more qualified reach more new customers higher revenue and LTV from Paid Social.
Creative:faster test cyclesandahigherwinrate;
Audienceandsignal:largerhigh-intent audiences better pixel/CAPI/event health fewer limited learning cases.
Innovation:regularcreative,audience,bidding,andformat testswithdecisionsrecorded
Eficiency(guardrail):holdorimproveCAC/ROASwhilegrowingprofitablevolume
Job description
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