Digital Marketing Specialist - St Paul, United States - Hexagroup

Description

Company DescriptionHexaGroup is a B2B digital marketing agency for businesses serious about optimizing their growth. We are Inbound and ABM specialists and have built our reputation around our team spirit and strong processes. We are a member of BBN The World #1 B2B Agency.

Job DescriptionYou'll oversee HubSpot-driven digital marketing campaigns, handling creation, management, optimization, and reporting in collaboration with our digital marketing team.

Duties include:

Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch as part of our teamDefining, measuring, evaluating, and reporting relevant KPIs.

Working cross-departmentally to align campaign strategies and goals across the organizationProviding ongoing actionable insights into campaign performance to relevant stakeholdersConducting keyword and website research, ad grouping, and audience targetingMaintaining knowledge of industry best practices and new technologiesQualifications2-5 years of search engine marketing (SEM) experience2-5 years of experience with HubSpot and inbound marketing methodologyCertifications in Google Ads, Google AnalyticsStrong knowledge of reporting tools and dashboards such as Databox or MS Power BIEffective writing, verbal communication and presentation skillsStrong analytic skills and ability to relate results to client business objectivesProficient project management skillsAble to multitask, organize, prioritize and structure workloadAdditional InformationAll your information will be kept confidential according to EEO guidelines.

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