Senior Marketing Specialist - Cary - Accreditation Commission for Health Care (ACHC)

Description

ACHC is currently looking for a well-rounded individual who is energetic, yet structured and detail-oriented, to join our dynamic Marketing team. The Senior Marketing Specialist provides leadership in the development and maintenance of all aspects of ACHC program marketing and branding. This person is responsible for working proactively with individuals, business partners, and teams to develop strategic, integrated marketing communications that support business objectives. S/he will deliver impact by aligning the organization's mission and priorities with creative and differentiated marketing tactics that drive business results.

The ideal candidate will possess an entrepreneurial sensibility that is complimented by a positive attitude and good sense of humor, proactively engaging with internal and external resources in creative ways to grow market share in the responsible business areas. Strong communication skills, a collaborative mindset, and a passion for leveraging data to inform marketing strategies will be essential success in this role.

Responsibilities include:

• Develop and deploy Account-Based Marketing (ABM) campaigns, including omni-channel strategy and cross-functional team alignment.
• Strategize, execute, and optimize data-driven ABM programs to support sales and revenue growth goals.
• Apply a test-and-learn approach to continuously improve ABM performance across digital and offline channels.
• Monitor and analyze campaign performance; adjust tactics to maximize impact and ROI.
• Build and manage digital marketing campaigns (e.g., Google Ads, LinkedIn) to drive traffic and enhance web presence.
• Utilize HubSpot to design customer journeys, manage leads, and assess campaign effectiveness.
• Create marketing content and collateral including white papers, case studies, and program-specific materials.
• Generate innovative ideas to promote ACHC's brand, programs, and services.
• Collaborate with Program Directors to identify key targets and Ideal Customer Profiles (ICPs).
• Gather insights from internal stakeholders to shape compelling, targeted marketing strategies.
• Write clear, persuasive marketing copy consistent with ACHC's brand voice and messaging.
• Manage marketing activities for exhibits, trade shows, and workshops.
• On a case-by-case basis represent ACHC at selected events; distribute promotional materials and support brand visibility.
• Complies with ACHC's Quality Management System (QMS), established policies and procedures, and achievement of the quality objectives (Balanced Score Card). May participate in ACHC QMS internal audit activities.

Job Requirements:

• Bachelor's degree in Marketing or related field required; 5–7 years of relevant experience, with 3+ years in B2B marketing preferred.
• Proven track record in designing and executing multi-channel lead generation and Account-Based Marketing (ABM) campaigns.
• Experience using HubSpot for lead management, email marketing, campaign automation, and reporting.
• Strong understanding of SEO best practices and tools (e.g., Google Analytics, SEMrush) to improve search visibility and organic traffic.
• Proficiency in Microsoft Office applications, including PowerPoint, Excel, and Word.
• Familiarity with or similar tools for project and task management.
• Strong grasp of performance marketing metrics and KPIs related to ad buying, lead generation, and CRM performance.
• Excellent project management, time management, and organizational skills.
• Ability to communicate complex ideas, campaign strategies, and product concepts to both internal and external stakeholders.
• Highly detail-oriented with exceptional written and verbal communication skills.
• Demonstrated ability to work independently and collaboratively in cross-functional teams. A sense of humor and the ability to inspire cooperation among internal partners are essential.
• Experience in related health care settings is desired but not required.

This position is located in Cary, NC with hybrid remote-working privileges and occasional travel is involved. Compensation includes base salary + bonus. In order to be considered, please send your resume along with your desired salary/compensation to

At ACHC we aim to hire only the best. As a non-for-profit company with a rapidly growing base of influence within our markets, our philosophy is rooted in innovation, best-in-class customer service, integrity, and, quite simply, excellence. Our visionary market sensibility coupled with a workplace that has been recognized locally and nationally as a Best Places to Work award recipient, ACHC provides a competitive salary along with a comprehensive benefits package featuring 100% paid Medical, Dental, and Vision benefits for employees. If you consider yourself a goal-oriented leader who would like to be part of a fun-loving, committed team of professionals who each play a vital role in providing our customers and each other with the industry's best service experience, we would love to have you join us.

Accreditation Commission for Health Care is an Equal Opportunity Employer.