Product Marketing Lead, Creators - Menlo Park, United States - Instagram

Description

We are looking for a seasoned Product Marketing Lead to help drive our investments in creators on Instagram.

You'll be responsible for supporting a team of product marketers, creating business and product strategies, managing our go-to-market plans, and coordinating a cross-functional team building the future of creator products on Instagram.

The ideal candidate will have (direct/indirect) people management or mentoring experience, a multi-disciplinary background including business strategy, marketing, and analytical skills, and will be passionate and knowledgeable about the creator & media ecosystem.

At Instagram, we are focused on building a diverse and inclusive workplace.

Our Product Marketing team is focused on amplifying diverse perspectives across our creator community, so we welcome you, your personal experience and different perspectives.

Develop product strategy and provide product team leadership, in partnership with disciplines including product management, engineering, design, research, data science
Lead cross-functional and cross-team relationship building and collaboration with product team, GTM, and cross-org partners
Manage a team of Product Marketing Managers and scale the Product Marketing function for creator facing products
Manage high-priority, fast moving decisions and communications regarding our product and go-to-market strategy
Represent the market with product teams, including qualitative and quantitative feedback from creators, and help product teams prioritize roadmaps
Minimum Qualifications
8+ years experience in product marketing & business strategy development
Proven experience developing marketing strategies using both quantitative and qualitative research and insights
Demonstrable experience working with, or in support of, diverse communities
Demonstrable experience working in digital media, with an interest in or knowledge of the Instagram creator landscape
Proven experience successfully launching and driving adoption for new digital products and services while owning and achieving KPIs
Demonstrable experience successfully conveying ideas both internally to multiple stakeholders and teams, as well as externally to end users
Preferred Qualifications
BA/BS degree and/or MBA in relevant field
3+ years of people management experience
Experience with creator products or audiences
Locations
Data Center
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world.

Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.

People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support.

If you need support, please reach out to accommodations- .
$150,000/year to $211,000/year + bonus + equity + benefits

Individual pay is determined by skills, qualifications, experience, and location.

Compensation details listed in this posting reflect the base salary only, and do not include bonus, equity or sales incentives, if applicable.

In addition to base salary, Meta offers benefits. Learn more about benefits

at Meta.
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We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

You may view our Equal Employment Opportunity notice here.

We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law.

You may view Meta Pay Transparency Policy,

Equal Employment Opportunity is the Law

notice, and Notice to Applicants for Employment and Employees

by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program

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Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures.

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