- Track weekly performance (spend & KPIs) and build automated dashboards/tools to enable self-serve insights.
- Set quarterly KPI targets, evaluate investment efficiency, and provide inputs on social channel optimizations.
- Perform content & audience level analysis, build full-funnel content measurement framework to understand what contents are performing best to which audience segments?
- Design & Measure A/B tests (or Marketing Incrementality Test) to validate the hypothesis and findings to be used in modeling.
- Working with Social Marketers, Data Engineering, and Data Science teams to develop new tools from 0 to 1.
- 5+ years of marketing or business analytics experience with synthesizing large-scale data sets to generate insights and recommendations.
- 5+ years of working experience using SQL, Excel, Tableau, and/or Power B. R & Python knowledge are preferred.
- Understanding of the data science models used for measuring marketing incrementality, e.g. multi-touch attribution, marketing mix models, causal inference, time-series regression, match market test, etc....
- Understanding of the full-funnel cross-platform marketing and media landscape and experience evolving analytics and measurement capabilities.
- Flexibility in priority shifts and fast iterations/agile working environment.
- Strong problem-solving skills, and ability to structure problems into an analytics plan.
Data Analyst - San Jose, United States - Russell Tobin
Description
Position: Data Analyst
Location: San Jose, California (Hybrid)
Contract: 1 Year (Extension Likely) W2
Pay Rate: $60-$69/HR (DOE)
Duties:
In this role, you will help plan and implement marketing effectiveness measurement across the paid and organic/owned Social Media channels. (Meta, YouTube, TikTok, etc...) This role will work closely with cross-functional teams to
Skills:
Pride Global offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with preferred vendors.