Retention Strategist - New York City, United States

MAZE Consulting · Retention Strategist Full Time · OVERVIEW · At Maze, we believe that companies need partners who operate like owners, which means we work with our clients to identify opportunities that fundamentally change their business. Using technical solutions and full-f ...

Job description

MAZE Consulting

Retention Strategist Full Time

OVERVIEW

At Maze, we believe that companies need partners who operate like owners, which means we work with our clients to identify opportunities that fundamentally change their business. Using technical solutions and full-funnel marketing tactics, Maze identifies, plans, executes and refines to achieve outcomes that matter.

With services that include consulting and advisory engagements, systems integration, managed services, acquisition, retention, and conversion rate optimization, Maze works with some of the largest, best-known brands in the world, as well as growing businesses, to reach their commerce potential. We are seeking a Retention Marketing Strategist who will focus primarily on partnering with internal and client stakeholders to define cohesive omnichannel retention strategies based on client data and knowledge of best practices.

WHY WORK AT MAZE?

● Unlimited paid time off for all employees - Although we love what we do, we know it's important for people to spend time unplugged and out of the office to recharge.

● 12 paid holidays, plus a company-wide holiday break from Christmas to New Year's Day - In case you're someone that needs to be forced to take some time out of the office, we'll make sure that happens

● Life-friendly work environment - We realize that people have lives outside of work and believe work should enhance, not hinder our lives. We look at Maze as a collection of individuals rather than numbers on a spreadsheet. This means we hire outstanding, talented people and trust them to produce amazing work with the belief that life comes first.

● Flexible work schedules - Morning person or night owl? We don't force productive work to fit a 9-5 schedule. Work when you feel equipped to face tasks at your best. Need to drive your grandma to the doctor? Don't sweat it. Have to pick your kids up from school during a big meeting? We'll cover it.

● Flexible work locations - We were born in New York City and while we still consider that home, our team is spread across the US in order for us to find the best talent.

MAZE Consulting Retention Strategist Full Time

● Exciting clients and projects - We work with both well-known enterprise-level brands and innovative consumer startups to solve complex technological and business problems. No two clients are the same, so it's guaranteed to keep things interesting You can find some of our clients and the work we've done for them here.

● We're growing - We've grown steadily and profitably since our founding in 2017 and are continuing to do so. If you like a fast-paced, entrepreneurial environment where you can directly see the impact you have on projects and the bottom line, we're the place for you.

WHAT YOU'LL DO

● Conduct comprehensive audits on client's Retention Marketing program to identify deficiencies and opportunities for optimization.

● Collaborate with internal and client stakeholders to develop cohesive omnichannel retention strategies, informed by client data and industry best practices.

● Manage Client marketing calendars, roadmaps, campaign creative direction, and ensure that marketing strategy is properly established and deployed.

● Act as the primary point of contact for clients, communicating effectively through various channels and presenting results to C-suite stakeholders.

● Ensure that all aspects of assigned client engagements, including timelines, dependencies, project management, and client communication are being properly and effectively managed.

● Analyze email, SMS, and push campaigns, compile relevant findings, and identify areas for improvement to share with clients.

● Design, build, and maintain automated flows and messages for email, SMS, and push campaigns.

● Develop, execute, and analyze A/B tests to optimize marketing efforts.

● Build emails within ESPs, ensuring error-free and mobile-optimized content.

MAZE Consulting Retention Strategist Full Time

● Collaborate with on-site and acquisition teams to create a unified digital strategy for clients.

WHO YOU ARE

● 3 - 5 years of experience in retention marketing, ideally within the D2C e-commerce space.

● Strong writing skills and outstanding attention to detail.

● Have acted as client liaison in previous roles and feel comfortable acting as the daily point of contact for clients, inclusive of slack, email, and meetings.

● Relevant digital marketing agency experience, and/or have managed agencies for brands.

● Experience using ESPs (Iterable, Klaviyo, Cordial, Braze, Sendgrid, etc.) required.

● Understanding of omnichannel strategy including Email, SMS, Push, Loyalty, Referral, Landing Pages, etc.

● Have actively managed enterprise-sized projects inclusive of both day-to-day execution, and long-term strategy planning.

● Experience using a web analytics platform, such as Google Analytics.

● Familiarity with, or an interest in, marketing technology & E-commerce.

● Self-starter who takes initiative in finding opportunities for new insights.

● Have lead or been closely involved with an ESP Migration, or other marketing technology implementation.

● Bonus: HTML, CSS, and Photoshop.

● You are generally an awesome human that values kindness, curiosity and intelligence