Marketing Specialist - Plano - Human Coalition Inc

    Human Coalition Inc
    Human Coalition Inc Plano

    1 week ago

    Full time
    Description

    POSITION TITLE:
    Marketing Specialist (Christian Pro-Life Organization)


    CLASSIFICATION:
    Exempt


    TYPE:
    Full time - weekdays - Onsite Plano,

    TX

    REPORTS TO:
    Client Marketing Manager


    SUMMARY:

    The Marketing Specialist develops, implements, and optimizes client marketing activities across multiple marketing channels, with the goal of increasing the quantity and quality of leads.

    Human Coalition is a Christian Pro Life organization.

    ESSENTIAL FUNCTIONS:
    In order to succeed in this role, an applicant will:


    • Manage PPC campaigns at a high-level including keyword generation, ad copy writing, landing page testing, budget management, campaign tracking, reporting, and insights & analysis
    • Implement successful bidding strategies and effective optimizations on PPC campaigns to hit target lead volume goals and KPIs (ex. CPC, CPA)
    • Analyze performance data to inform campaign decisions.
    • Implement A/B and multi-variate tests to optimize performance.
    • Develop innovative marketing concepts to meet marketing goals.
    • Maintain a high attention to detail, be self-motivated, and have great project management skills
    • Take a proactive approach to problem solving, addressing without being prompted
    • Communicate with the ability to tell meaningful stories using data and analytics
    • Pursue regular learning and stay up to date with the latest industry trends and best practices.
    • Assists in the coordination of internal and external communication, including vendors, as needed
    • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

    MINIMUM QUALIFICATIONS:

    • Passionately aligned with the mission and vision of Human Coalition
    • Strong written and verbal communication skills
    • 3-5 years of experience in a marketing role
    • At least 2 years of experience with SEM including Google Ads, Microsoft Advertising, and Yahoo Ads platforms
    • Solid knowledge of web analytics tools such as Google Analytics and Crazy Egg
    • Advanced knowledge of Microsoft Office and Google suite of products

    EDUCATION AND EXPERIENCE:

    • Bachelor's degree in Marketing or related field preferred
    • Google Ads/Analytics certifications and other marketing certifications a plus
    • Call tracking/attribution software experience (such as CallRail, DialogTech)
    • Bid management platform experience is a plus (Marin, Kenshoo, QuanticMind)
    • Automated reporting platform experience is a plus (such as DataStudio, DOMO)
    • Landing page development experience is a plus (Wordpress)
    • Salesforce CRM experience is a plus

    SUPERVISORY RESPONSIBILITY:

    • None

    OTHER DUTIES:

    Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job.

    Duties, responsibilities, and activities may change at any time with or without notice.

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