Director of Digital Marketing, Flooring Products - Kennesaw, GA
Only for registered members Kennesaw, GA, United States
1 month ago
* This salary range is an estimation made by beBee
Job summary
Director of Digital Marketing is a pivotal people leader role within Shaw Industries Group, Inc. responsible for driving the strategic direction and execution of digital marketing efforts.
Responsibilities
- Strategy Development: Develop and implement digital marketing strategies that align with the residential business strategies.
- Team Leadership: Lead and grow the digital marketing team.
- Campaign Management: In conjunction with Brand teams, oversee the planning, execution, and optimization of digital marketing campaigns.
- Analytics and Reporting: Define KPIs and analyze performance metrics to measure the success of digital marketing efforts.
Qualifications
- Education: Bachelor's degree in Marketing, Business Administration, or a related field.
- Experience: 10+ years of experience in digital marketing, with at least 5 years in a leadership role.
- Technical Skills: Proficient in digital marketing tools and platforms.
Job description
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