Director of Retail Marketing - Urbana, United States - Gameday Spirit Fanstores

Description

Company Description

Gameday Spirit is a leading retailer of collegiate licensed products. We operate both online and in brick-and-mortar stores on college campuses. We also partner with universities to provide in-venue retail and operate their online team stores.

Our history dates back to the first store opening on the University of Illinois campus in 1998. We now operate in many university communities around the Midwest and partner officially with several of these universities to manage online team stores and provide merchandise sales within their athletic venues.

Gameday Spirit is all about creating exceptional experiences and help our customers form lasting memories of key events in their lives (new student, athletic events, campus visits, graduation, parent weekends, etc.).

We stand out because we care. Our stores look and feel different than most fan stores, and we are constantly exploring new ways to meet customer needs and improve our operations. We want to be different in a way people remember and talk about with good feelings.

Role Description

Gameday Spirit is seeking a Director of Marketing, to be based out of our Urbana, IL corporate office. This is a full-time, on-site role. The Director of Marketing will be responsible for overseeing all marketing functions and staff.

This role requires some travel on a regular basis. The ideal candidate will have extensive experience in a marketing management role and possess excellent leadership, communication, and problem-solving skills. We are looking for a candidate who checks all the boxes in terms of skill and experience, and one who can also bring passion, creativity and vision to our team.

The Director of Marketing is a multi-platform leader who communicates and drives the company's vision and goals. They are responsible for driving sales and financial results and identifying opportunities through root cause analysis.

They have a relentless passion for the customers, campuses, brand standards, and the career development of all teammates. The Director surrounds themselves with a high performing team to ensure stores excel in brand and operational excellence, customers are prioritized, and teammates are valued.

If you excel at identifying growth opportunities, delivering compelling business presentations, planning projects, developing budgets, overcoming challenges, and executing marketing strategies that exceed expectations, we are interested in talking to you

JOB DUTIES

Build a team of marketing professionals who bring skill, energy, and passion to their jobs in a way that is effective and contagious.

Develop trusting relationships within the marketing team and also across all departments.

Work with the management team to identify revenue goals, by location/market, and ensure the marketing team is constantly focused on reaching those goals.

Develop and maintain a detailed marketing calendar, attaching specific time frames, staff and deadlines to campaigns and projects.

Lead the execution of marketing projects from start to finish, leveraging internal support and driving collaboration, ensuring they finish completely and on time.

Create and maintain marketing budgets with a focus on ROI.

Oversee the development and management of:

o Company social media, all platforms

o Email campaigns

o Visuals

? E-commerce (non-product content)

? In-store graphics, signage, etc.

o Print and digital media advertisements, coupons, etc.

o Radio and other media content

Focus on revenue production through:

o Regular in-store and online promotions

o Creative marketing campaigns

o Targeting new campaigns toward existing/past customers

Establish and maintain company brand standards.

Track consumer trends to determine which marketing tools are best utilized.

Crafting strategies, campaigns, and marketing plans that get results.

Performs other duties and responsibilities as requested or required.

QUALIFICATIONS:

5-7 years of experience, including 5+ years of Manager experience

Retail Marketing and Marketing Management skills

Experience in market planning and executing marketing campaigns

Sales experience and strong business acumen

Excellent communication and leadership skills

Ability to react in a fast-paced retail environment

Experience in the sports retail industry is a plus

Bachelor's degree in Marketing, Business Administration, or related field

Microsoft Outlook, Word, Excel

Adobe Suite proficient

Excellent written & verbal communication skills

Business acumen