Marketing Content Manager - Dallas, United States - Responsive
Description
About Responsive:
Responsive (formerly RFPIO) is the market leader in an emerging new category of SaaS solutions called Strategic Response Management (SRM).
Responsive customers including Google, Microsoft, Blackrock, T.Rowe Price, Adobe, Amazon, Visa and Zoom are using Responsive to manage business-critical responses to RFPs, RFIs, RFQs, security questionnaires, due diligence questionnaires and other requests for information.
Responsive has nearly 2,000 customers of all sizes and has been voted "best in class" by G2 for 13 quarters straight.
It also has more than 35% of the cloud SaaS leaders as customers, as well as more than 20% of the Fortune 500.
Customers have used Responsive to close more than $400B in transactions to-date.About the role:
REMOTE IN PORTLAND, OR, or BAY AREA, CA, or DALLAS TX, or KANSAS CITY Metropolitan Area, or BOSTON, MA
The Responsive marketing team is a results-oriented organization within a high-growth SaaS company.
Successful team members believe in the power of teamwork, have a get-it-done attitude, know how to embrace change with agility and nimbleness, and understand the value of time — giving it back whenever possible.
Responsive is looking for a seasoned Content Marketing Manager — reporting to the Director of Integrated Marketing — to play a critical role in executing our global content strategy across all marketing channels to elevate the Responsive brand and fuel pipeline.
The ideal candidate will be both a strategist and creator, driving the production of compelling content that resonates with our target audiences, establishes Responsive as a category leader in Strategic Response Management (SRM), and advances opportunities for our GTM team.
As the Content Marketing Manager, you will:
Develop human-centered content across various channels and formats (blogs, web pages, webinars, social media, videos, and more) to support integrated, ABM, growth, event, product, customer, and lifecycle marketing strategies
Tailor global integrated marketing campaigns by merchandising content for priority segments, channels, and audiences
Work cross-functionally with channel owners to support key projects with on-brand content
Collaborate closely with the Director of Integrated Marketing to shape and manage a robust editorial calendar
Manage existing content library to ensure content stays timely, relevant, and effective
Measure and report on content performance to continuously optimize the content marketing strategy
What you'll need to be successful in this role:
Top-notch writing and editing skills. You'll not only be contributing to strategy, but also putting pen to paper on a daily basis. Video production experience is a plus
An understanding of B2B audiences across all business sizes: SMB, mid-market, and enterprise
A solid foundation in SEO and blog writing best practices
Exceptional project management skills. You'll be balancing multiple projects at the same time with a variety of stakeholders
A growth mindset. You need to constantly learn, improve, and adapt
Prioritization, organization, and time management
Excellent interpersonal and collaboration skills, with the ability to thrive in a remote-first environment
Required experience:
3-5 years in B2B content marketing, preferably in SaaS
Additional Information:
The compensation range for this role is $88,000-$130,000 On-Target Earnings (base + bonuses), depending on experience and location.
At Responsive, our mission is to make Responsive one of the best places to work by building trust, respecting personal boundaries, valuing work-life balance, promoting diversity, and inclusiveness, and instilling a true sense of ownership and belonging among every employee that will transcend to delighting customers and creating true market value.
People feel empowered, supported, and includedTrust and transparency are built into the way we work
Creativity, curiosity, and continuous improvement are encouraged and nurtured
US-Based Employees can look forward to the following benefits:
Competitive Compensation, Stock Options, Company Bonus
401k with company matching
Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
4 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement
4 weeks sabbatical after 5 years of service
Weekly virtual yoga sessions
Mental Wellness Program (EAP) to support your well-being and self-care
Team events, such as happy hours, off-sites, and team-building events
Best-in-class health benefits, company paid for employee and company contribution for family coverage
Associates based outside of the US will enjoy similar benefits, comparable and specific to their national standards
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