- Remote or Hybrid Eligible
- Proactively monitor engagement to create and implement strategic marketing strategies and communication plans for a key set of accounts designed to drive awareness and registration or enrollment of Bright Horizons benefits, to ultimately support client retention and revenue growth
- Meet with clients to understand their key priorities, themes and channels and act as a benefit communications expert to provide guidance and recommendations of driving awareness and engagement of Bright Horizons benefits.
- Collect and deliver feedback from clients to allow Client Engagement Programs to define, refine, and execute client and employee campaigns, journeys and other programs that help to further increase client employee registrations and enrollment of services.
- Report on and analyze marketing performance for all Client Engagement activities with a set of key accounts to including email campaigns, shared and client-specific webinars, events, and other client engagement programs, to inform future activities
- Develop positive ongoing relationships with Client Relations (account management) teams and support organizations
- Lead with HEART, Bright Horizons core set of values
- A Bachelors degree in marketing or related field
- Intimate understanding of traditional and emerging marketing channels
- 5+ years B2B2C marketing experience minimum
- Experience working with a sales team in both Sales Enablement and Account-Based Approach
- Qualities include strong project management skills; results-oriented and highly motivated
- Ability to lead projects and take initiative on ideas with minimal supervision
- Strong cross-functional communications skillset
- Comfortable setting aggressive goals and exceeding them
- Thrives in a team environment as well as in an individual setting
- The individual should function effectively under pressure and maintains a sense of humor; be willing to adjust roles and responsibilities to meet the needs of a constantly changing and growing organization
- Be able to adjust quickly to changing priority of tasks
- Knowledgeable and adept at Microsoft OS, including Microsoft Office, Excel, Outlook
- Must be detail-oriented and set high standards for quality. Strong organizational skills required. Proven excellent written and verbal communication skills
- Strong writing skills, review skills, and general creative eye
- Must be a self-starter with a sense of urgency and a commitment to delivering high-quality work consistently
- Experience with Salesforce, Salesforce Marketing Cloud, print-on-demand systems, and providing creative direction preferred
Client Marketing Manager-Remote - West Valley City, United States - Bright Horizons
Description
Reporting to the Director, Client Engagement, the Manager, Client Marketing (CMM) plays a critical role in leading engagement for a defined portfolio of client accounts across all lines of business. This person, in partnership with the Client Relations team will analyze engagement and usage of services to lift utilization of Bright Horizons services while aligning with our clients communication channels. The right candidate for this role will be strategic, and entrepreneurial and exercise critical thinking to ensure our marketing communications are clear, concise, persuasive.
Bright Horizons is a leading education and care company, trusted by families and employers around the world for high-quality child care and early education, back-up care, and workplace education. We partner with some of the worlds best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.
What you will do:
What we hope you will bring to this role:
Additional Experience:
Compensation Range:
The annual salary range for this role is: $75,000-$80,000 per year
The range of compensation listed here or that may be discussed in the interview process is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.
Life at Bright Horizons:
Our home office employees support all facets of our business and no matter which department you join, youll be part of a passionate team doing work that makes a difference in the lives of children and families.
Our people are the heart of our company. Because were as committed to our own employees as we are to the clients we serve, our collaborative workplaces are designed to grow careers and support personal lives. Here, youll find traditional perks (health insurance, 401(k), PTO, and flex spending) plus child care discounts, education assistance, and so much more. Join us to experience how we support our people to realize their passion, possibilities, and purpose both at work and at home. All in a workplace where you can be you. Come build a brighter future with us.