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    • Digital Marketing Specialist - New York - NORY, Inc.

    NORY, Inc.
    NORY, Inc. New York

    2 weeks ago

    Default job background
    Part time
    Description

    About NORY, Inc.: NORY is the premier STEM education provider in NYC and Boston, enriching the learning journey of over 4,000 children annually through immersive and hands-on experiences.

    Our mission is to develop young risk-takers, problem solvers, and empathetic leaders who drive positive change in their communities.

    The Role

    We are seeking a Part-Time Digital Marketing Strategist with expertise in the NYC parenting and education market. This role requires a proactive and analytical thinker capable of developing, analyzing, and refining marketing strategies based on data-driven insights.

    You will craft high-quality marketing materials and manage the dynamic needs of our campaigns within a flexible virtual work environment.

    Key Responsibilities

    1. Customer Acquisition: Develop a data-driven strategy to engage key segments in the NYC parenting and education market, leveraging quantifiable data to inform decision-making.
    2. Content Creation: Produce and manage compelling marketing content, including videos, images, and narratives that highlight the transformative impact of our programs.
    3. SEO Optimization: Implement SEO best practices, conduct keyword research, and optimize web content to enhance organic search visibility.
    4. Channel Management: Oversee and optimize marketing channels aimed at parents and teachers, continuously evaluating performance to adjust strategies.
    5. Analytics and Reporting: Track and analyze campaign performance and SEO effectiveness, using insights to guide future strategies.

    Requirements

    • Demonstrated success in digital marketing within the NYC education and parenting markets, with a strong focus on data-driven decision-making.
    • Expertise in creating engaging multimedia content with a robust portfolio showcasing video production, graphic design, and written communication skills.
    • In-depth knowledge of the NYC parenting and education sectors, with strategic marketing experience.

    Compensation and Benefits

    This part-time role offers $50 per hour, based on experience and portfolio strength, providing flexibility to fit your schedule and commitments.

    This remote position allows for a balance between work and personal life, aligning with our core values of purpose, accountability, feedback, and unity.

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