- Conduct data analysis of business results and recommend appropriate courses of action. Monitor KPIs and provide in-depth analysis to determine opportunities for growth. Provide relevant reports, gather key competitive intelligence, distill key learnings, develop recommendations, and report findings to team.
- Responsible for maintenance of current product portfolio, including relevant eCommerce content.
- Lead cross-functional teams for minor product updates like recipe and packaging changes, including project management tasks in PLM system.
- Support the development of Limited-Edition flavors including ideation through commercialization.
- Support the development of new campaign work, especially the management of the social media calendar and creative reviews in partnership with the Content team.
- Support the evolution of the strategic media plan in partnership with the Media team.
- Support the brand team with any other ad hoc requests for data, assets, slides, etc.
- Support the Marketing Director and Brand Manager across daily brand activities.
- Support team in annual planning process and inter-agency teams.
Key Behavioral Competencies:
- Ability to manage and work individually and across a diverse, cross-functional team of professionals including brand marketing, the marketing center of excellence, RGM, sales, R&D, supply chain, finance, and external agencies.
- Ability to analyze data, tell a story and present a recommendation using data.
- Driven by curiosity and a growth mindset.
- Attention to detail and an eye for creative / aesthetics.
- The ability to develop and complete a series of goals and tactics with minimal supervision.
- Must feel comfortable with public speaking and capable of creating and developing presentations.
Education and Work History:
- Bachelors degree in marketing or a related field. A combination of training and experience that results in demonstrated competency to perform the work may be substituted.
- 1-3 years of experience.
- Experience with syndicated data preferred.
The physical and mental demands described in each job posting are representative of those that must be met by an associate to successfully perform the essential functions of each job. Reasonable accommodations may be requested to enable qualified individuals with disabilities to perform the essential functions of each job.
Bimbo Bakeries USA is an equal opportunity employer with a policy that provides equal employment opportunity for applicants and employees regardless of race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, any other classification protected by law.
Assistant Brand Manager - Horsham, United States - Bimbo Bakeries USA
Description
Assistant Brand Manager
req38974
Employment Type: Regular
Location: HORSHAM,PA
Have you ever enjoyed Arnold, Brownberry or Oroweat bread? A Thomas English muffin or bagel? Or perhaps snacked on a Sara Lee, Entenmanns or Marinela cake or donut? If the answer is yes, then you know Bimbo Bakeries USA #LI-SO1 Come join the largest baking company in the world and our family of 20,000 associates nationwide Top Reasons to Work at Bimbo Bakeries USA: Great Annual Salary range: $60,200 - $78,200 Comprehensive Benefits Package Paid Time Off 401k & Company Match Position Summary: We are looking for a passionate brand builder and business leader to continue the momentum of the Little Bites brand. This is an exciting time to join our team as we evolve the brand to meet the ever-changing needs of our consumers and customers to unlock sources of growth. This position will support activities related to managing the Little Bites brand product portfolio, packaging design, communication and media efforts, consumer research, cross-functional project leadership, and other ad hoc needs like presentation prep, asset management, data collection, and more. Key Job Responsibilities:
More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.