Director Marketing/Public Relations - Sunriver, United States - COCC

Description

Director Marketing/Public RelationsBelow you will find details for the position including any supplementary documentation and questions you should review before applying for this opening.

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Bookmark this Posting | Print Preview | Apply for this JobPosition DetailsPosition InformationPosition Title Director Marketing/Public RelationsClassification Title AdministratorPosition Number B189PDGrade Level DirectorStarting Wage/Salary $105,000 - $135,000 plus exceptional benefitsClose Date 05/19/2024Position Type/Employee Class AdministrativeFaculty Status Not applicableFTE 1.0Contract Months 12.0Overtime Eligible ExemptLocation BendHybrid Remote Work Eligible? NoExceptional COCC Benefits SummaryCLICK HERE TO VIEW BENEFITS & PERKSPrimary PurposeThe Director of Marketing and Public Relations is responsible for providing senior-level planning, management, and evaluation of strategic marketing, communications, public relations, and media relations activities to increase the level of positive awareness of Central Oregon Community College ( COCC ) and to meaningfully contribute towards sustaining and growing enrollment at the College.

The Director of Marketing and Public Relations understands the interconnectedness of the Colleges communications, public relations, media and marketing campaigns, and executes the implementation of each to advance COCCs visibility and overall mission.

Essential Duties and ResponsibilitiesLeadershipProvide senior-level communications counsel and training to the President, Board of Directors, faculty and staff.
Serve as primary spokesperson and Public Information Officer ( PIO ) for COCC with internal and external stakeholders.

Provide leadership and build strong relationships with COCC administrators, faculty and staff to assess, guide and strengthen the capacity of all departments that will lead to a long-term and sustainable communications and marketing infrastructure.

Serve as the Colleges Campus Advocacy Coordinator, coordinating elected official outreach campaigns, voter outreach and engagement, and student/faculty/community partner voices to support local, state, and national legislative priorities and relationships in close consultation with the College President, Board of Directors, senior leadership, and the Oregon Community College Association ( OCCA ).Be an active and engaged community member with high-visibility and represent COCC at various community events and with key partners.

Advise, guide and deploy crisis communications during college emergencies, or other instances where the timely dissemination of critical information is necessary.

Lead or serve on crisis-time/critical subcommittees and work groups, especially those with potential to impact public relations and brand reputation.

Oversee marketing and external-facing communications for both credit and non-credit Instructional programs.

Lead and manage marketing and public relation staff, developing these individuals in their positions and providing supervision, discipline, and evaluation.

Develop and manage departments annual budget.

Participate in College Board of Directors meetings as PIO , managing media, public comment, and hybrid meeting technologies as necessary.

Communications Planning and ManagementDevelop and implement the Colleges external and internal communications plans that include a broad range of communications components, platforms, and modalities for all stakeholder groups.

Facilitate the development and expansion of campus resources for implementation of the COCC brand, including providing editorial, graphic, digital, and multimedia support.

Oversee as the Colleges website owner and implement a strategic web plan, in collaboration with information technology department, and oversee the management of operational practices and systems for college websites and social media accounts under COCCs web portfolio.

Provide and oversee standards for and development of copy/speech writing, presentation development, including editing and proofreading support, to the president, administrators, and the Board of Directors.

Create and maintain annual editorial and social media editorial calendars to strategically inform communication priorities across all channels.

Media and MarketingUnderstand the nuances of todays media landscape and maintain positive relationships with local, state, and national media partners.

Provide direction for identifying media targets and prioritize their relative importance to COCC .Manage newsroom functions and production of regular reports that measure and analyze all media/social media coverage.

Leverage earned and sponsored media coverage strategically.

Work with the entire campus community to solicit, develop, and place contributed articles, editorials and other key media awareness pieces.

Create, execute, and evaluate annual strategic marketing and paid advertising plan, as well as consult on and support paid advertising opportunities for specific departments and programs within the College.

Lead the creation and production of professional quality marketing materials (including print, electronic and video) and oversee plan to ensure wide distribution of all.

AdvancementUnderstand and prioritize the intersectional value of aligning internal and external communications and storytelling to advance the Colleges mission.

Work closely with COCC Foundation staff to ensure philanthropic activities and programs align with best practices in marketing, publications, media, social media and other communications.

Provide annual strategic direction and input for Advancement goal-setting, budget planning and project management.

Department SpecificKnowledge, Skills, and AbilitiesIndividuals must possess these knowledge, skills and abilities or be able to explain and demonstrate that the individual can perform the duties and responsibilities of the job, with or without reasonable accommodation, using some other combination of skills and abilities.

The individual is expected to follow College work rules and policies.

Knowledge and experience with senior-level leadership in a media or public relations management position, with demonstrated experience in an environment with a broad range of constituents and stakeholders, such as the media, donors, students, employees, public officials and the broader public.

Ability to develop and execute strategic written media/public relations and communications plans with implementation strategies, metrics, timelines and budgets, while simultaneously managing day-to-day communication needs.

Strong working knowledge of media relations best practices, strategies, systems and techniques for obtaining positive news coverage, strategically positioning an organization while enhancing its reputation and awareness level.

Demonstrated working knowledge of digital/social media platforms and demonstrated ability to effectively apply them to strategic digital marketing, communications, and media relations.

Skilled at strategic thinking and planning with a strong track record of positioning organizations to achieve tangible outcomes in a highly competitive marketing and communications environment.

Outstanding oral and written communications and interpersonal skills, along with advanced copywriting, editing and proofreading skills.
Proven record of accomplishment in responding to adverse publicity and critical feedback quickly and effectively.
Entrepreneurial, innovative and proactive. Able to define new strategies with emerging technologies and markets within tight parameters and budgets.
Ergonomic RequirementsRegular office hours are established between 8 am 5 pm during the workweek. A flexible work schedule, including nights and weekends, may be necessary due to the nature of the responsibilities.

Incumbent must be able to function effectively indoors in an office environment engaged in work of primarily a sedentary nature.

Requires the ability to work at a workstation for extended periods. Requires to write, read written materials and computer screens, and ability to use telephonic conversations. Occasional lifting up to 25lbs. All individuals are required to perform essential functions with or without reasonable accommodation.
Minimum RequirementsEducationBachelors degree in communications, marketing, public relations, journalism, business or related field.

ExperienceMinimum seven (7 ) years in the field of public relations, media, marketing or communications with five (5) years in a management/leadership role.

Minimum three (3) years of supervisory experience.


License:
Oregon Drivers license required, or ability to obtain in a reasonable time frame.
Equivalency StatementThe College recognizes the value of skills and knowledge gained outside of formal higher education and paid employment.

Applicants who do not meet minimum qualifications but present other qualifications or experience equivalent to those required will be considered and are encouraged to apply.

To qualify under equivalency, applicants must indicate how they qualify under equivalency by responding to the supplemental question presented during the application process.

Preferred QualificationsEducationMasters degree in communications, marketing, public relations, journalism, business or related field.
ExperienceExperience in a higher education setting.

EEO StatementThe goal of Central Oregon Community College is to provide an atmosphere that encourages our faculty, staff and students to realize their full potential.

In support of this goal, it is the policy of Central Oregon Community College that there will be no discrimination or harassment on the basis of age, disability, sex, marital status, national origin, ethnicity, color, race, religion, sexual orientation, gender identity, genetic information, citizenship status, veteran or military status, pregnancy or any other classes protected under federal and state statutes in any education program, activities or employment.

Persons with questions about this statement should contact Human Resources at or the Vice President for Student Affairs at This policy covers nondiscrimination in both employment and access to educational opportunities.

When brought to the attention of the appropriate parties, any such actions will be promptly and equitably responded to according to the process outlined in general procedures sections N-1, N-2, or N-3.In support of COCCs EEO statement, bilingual fluency in English and Spanish is considered a plus, along with experience working in a diverse multicultural setting.

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