Senior Director Product Management - Bethesda, United States - Acxiom

Description

The goal of this Senior Director, Product Management - Innovation role is to drive scalable growth through creation of new AI driven data and offerings that advance Acxioms MarTech/AdTech partner ecosystem by defining differentiated offerings for Acxioms data products.

*This role can be located almost anywhere in the U.S.

Excellent candidates will have a track record of demonstrating success in:

Strategic Product Vision:

Develop and communicate a strategic vision for scaled data product growth within a client and partner ecosystem, aligning offerings with Acxiom's product roadmap and market needs. This candidate needs to help pioneer innovative solutions that harness the power of ML/AI and synthetic data to drive insights, privacy protection, and audience engagement for Acxiom clients and within the MarTech/AdTech ecosystem. This role is expected to

Develop and articulate a strategic vision for driving growth in Acxiom's data product portfolio through MarTech/AdTech partnerships.

Contribute to Acxiom's product roadmap based on knowledge of partner and market demands, ensuring differentiation and value creation.

Leverage cutting-edge technologies, such as ML/AI to empower businesses with advanced capabilities for client testing, audience building, and predictive analytics, while safeguarding individual privacy and compliance with regulatory requirements.

Cross-Functional Leadership:

Lead cross-functional collaboration across sales, product, engineering, and delivery teams to conceptualize, define, and deliver multi-product offerings.

Foster alignment with partner teams to co-create joint value propositions.

Identify and cultivate repeatable offerings scalable across multiple partners, facilitating revenue growth.

Monitor marketing technology, data analytics, and CRM trends to identify market needs and opportunities.

Develop tailored offerings addressing common pain points and delivering tangible value to marketers.

Translate market needs into technical requirements and communicate enhanced value within partner solutions.

Technical Expertise:

Demonstrate deep technical proficiency in marketing technology, data analytics, and cloud services.

Architect and communicate offerings combining Acxiom data, identity, and real-time services with partner technologies.

Define partner solutions leveraging Acxiom data products to drive joint customer value and sales growth.

Attain certifications in partner technology products to ensure comprehensive understanding and integration possibilities.

Champion the integration of machine learning engineering (MLE) and artificial intelligence (AI) into product offerings to enhance data-driven insights and decision-making capabilities.

Stay abreast of emerging AI technologies and industry trends, exploring opportunities to enhance audience building capabilities and maintain a competitive edge in the MarTech/AdTech landscape.

Explore opportunities to leverage synthetic data for enhanced privacy, security, and scalability with clients and partnership solutions.

Collaborate with ML/AI experts to develop innovative approaches for leveraging Acxiom's data assets within partner ecosystems.

Drive research and development efforts to refine techniques, ensuring scalability and adaptability to diverse use cases across MarTech/AdTech partnerships.

Client Management:

Provide product integration expertise to support partner development efforts for new customer acquisition, upselling, and overall growth.

Thought Leadership:

Represent Acxiom as a thought leader in data-driven marketing at industry events, conferences, and forums.

Showcase innovative solutions and insights from Acxiom's partnership offerings, positioning Acxiom as a leader in the field.

Skills Needed to be Successful:

10+ years of product management experience in data services with emphasis in marketing technology, digital marketing, and/or strategic partnerships.

Proven ability to lead technical scoping, architecture, and design for complex offerings, driving innovative partnership initiatives and joint value propositions.

Strong networking and influence management skills, capable of fostering commitment and driving action across organizational boundaries.

Exceptional communication and project management abilities, adept at engaging with senior executives and facilitating strategic collaborations.

Track record of building and nurturing mutually beneficial alliance relationships.

Bachelors degree required; masters degree in a related field preferred.

Knowledge of partner platforms including Salesforce, Adobe, Snowflake, Google, Amazon, Data Bricks, Treasure Data.

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Primary Location City/State:

Homebased - Conway, Arkansas

Additional Locations (if applicable):

Acxiom is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status.

Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact .

We are leaders in helping brands achieve the number one mantra for every business know your customer. For fifty years, weve helped marketers deal with a fast-changing future of growing channels, data and technology. By understanding the customer, marketers can communicate with relevance everywhere and drive better customer experiences that build a better brand and, in turn, better business.

Were one of the marketing industrys most experienced, respected and forward-thinking leaders. For nearly fifty years, weve helped the worlds best marketers understand their customers so that they can reach people with relevance rather than randomness. Our products and solutions form the data foundation that make it possible for marketers to drive better customer experiences and meaningful interactions at scale across every channel.

Our job opportunities will give you the opportunity to showcase your talents, grow your skills, and expose you to cutting-edge technologies, whether youre an engineer, developer, products guru, systems and security expert, sales and consulting executive, or an intern looking to gain real experience with a company that will make you stand out.

At Acxiom, our values begin with our associates, who are the single most important driver of our success. Were looking to hire people who share our core values: collaboration, excellence, innovation, a focus on outcomes, and being empowered to make and own decisions that benefit our clients and our company. Our values represent our brand promise to our clients and to our associates and define our company culture.

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Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here ) .

Attention Colorado, California, Connecticut, Maryland, Nevada, New York City, Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact .

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