Marketing Director - Cupertino - AL Homes

    AL Homes
    AL Homes Cupertino

    2 days ago

    Real Estate
    Description

    Salary Range: $100,000 - $180,000

    Job Responsibilities:

    A. Marketing Strategy & Brand Leadership

    • Define and own AL Homes' brand strategy, positioning, messaging, and value narrative across all touchpoints.
    • Develop the annual marketing plan to drive homeowner and investor demand; align tightly with sales leadership on revenue targets and pipeline needs.
    • Oversee GTM campaigns across paid, organic, field, and community channels.
    • Ensure AL Homes is recognized as the trusted, design-forward option in the Bay Area builder ecosystem.

    B. Demand Generation & Campaign Execution

    • Lead multi-channel campaigns across EDDM/direct mail, paid social, paid search, email marketing, SMS, sponsorships, and referral programs.
    • Build targeted neighborhood and city-level campaigns focused on ADU adoption, zoning opportunities, and homeowner education.
    • Produce high-impact marketing assets — flyers, brochures, yard signage, lookbooks, presentations, video content, model home material, and event displays.
    • Partner with the design/creative team to maintain brand consistency and elevate storytelling.

    C. Events & Community Engagement

    • Own the strategy, planning, and execution of open houses, broker tours, community events, showcases, and partner mixers.
    • Lead all logistics: venue selection, vendor coordination, catering, A/V, signage, permits, staffing, and run of show.
    • Build relationships with city councils, planning departments, policy groups, community associations, and local organizations to increase brand visibility.
    • Track event performance, lead capture, and ROI; ensure seamless lead routing into Salesforce/LeftMain.

    D. Marketing Operations & Infrastructure

    • Own Salesforce/LeftMain marketing workflows, UTM frameworks, GA4 tracking, and attribution systems.
    • Implement scalable processes for campaign setup, lead routing, scoring, segmentation, and nurture sequences.
    • Manage creative vendors, media partners, printing vendors, event suppliers, and contractors.
    • Ensure a unified and consistent brand experience across web, social, email, events, and sales collateral.

    E. Analytics, Reporting & Optimization

    • Build and manage executive dashboards showing pipeline contribution, MQL → SQL → Contract performance, CPL, CAC, and attribution models.
    • Analyze campaign performance and market signals; provide insights that shape product, pricing, and go-to-market strategy.
    • Present regular performance updates to leadership with clear recommendations for optimization.

    Job Requirements:

    • 15+ years of experience in builder, residential construction, or real estate development marketing & sales leadership.
    • With Real Estate Building Industry experience
    • Real estate license required
    • Proven ability to scale sales teams, deliver consistent contract volume, and grow market share.
    • Demonstrated expertise in go-to-market strategy for builders, ADUs, community development, or new construction.
    • Experience leading demand-gen engines across direct mail, events, paid media, and community partnerships.
    • Strong command of CRM and analytics tools (Salesforce, LeftMain, GA4).
    • Exceptional communication, negotiation, and leadership skills with a data-driven, results-first mindset.
    • Comfortable with occasional evening or weekend work during events and open houses.

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