Digital Marketing Specialist - Irving, United States - Christensen Arms

Description

Position OverviewChristensen Arms is seeking a Digital Marketing Specialist based in Irving, Texas. This position will work in tandem with the Gunnison, Utah-based Christensen Arms team.

This role reports to the Director of Marketing and is a dream for anyone who desires to work for a culture-driven brand with deep roots and a dedication to innovation.

The Digital Marketing Specialist will be responsible for managing and increasing the effectiveness of Christensens critical digital marketing levers, including our e-commerce store, email marketing, SEO, social media, loyalty initiatives, and more.

The Digital Marketing Specialist will work closely with key internal stakeholders and strategic external partners to keep our world-class brand on its powerful growth trajectory.

Personality TypeIntensely driven and creative.

Has a healthy obsession with the customer journey, a passion for crafting and executing strategic digital marketing initiatives, and an analytical mind to analyze performance and consistently improve results.

Keeps an ear to the ground and has a firm understanding of growth marketing trends and best practicesand the experience and intuition to understand how to apply those things to a world-class brand.

Deeply passionate about the outdoors and firearms.

Essential Job FunctionsOwn Christensens critical digital marketing levers, including our e-commerce store,email marketing, SEO, loyalty initiatives, and moreContribute to the growth of our owned audiencesManage all email marketing initiatives, including creation and optimization of email campaigns and automated flows in KlaviyoInfluence e-commerce purchases, both from new and repeat customersAnalyze our customer LTV and make informed marketing decisions based on dataConsistently improve the customer journey and optimize conversion rate through close collaboration with the design and development teamsMaintain and improve our websites organic visibility through SEO enhancementsSupport the Director of Marketing in the creation and execution of multi-channel marketing strategies (e-mail, social media, paid media, events, promotions, influencer marketing, etc.) to acquire new customers and delight existing customersSupport the Director of Marketing in the setting of the roadmap and delivery of new features on the eCommerce websites and creation of strategies to drive and convert traffic in order to maximize revenue against commercial targetsMaintain a strong market knowledge of sector rivals and trends to influence the delivery of the best and most profitable offering on the websitesBe the subject matter expert for all growth marketing activitiesAttend events and trade shows, as needed, to provide marketing supportOther duties and projects as assignedThe above listing of essential and periodic functions is not an inclusive listing of all duties that may be required to be performed.

These duties and responsibilities may change at any time.

Qualificationsdegree in a related field, or equivalent work experienceyears of experience in Firearms / Military Products / Tactical Industry / Outdoor Industry (or be able to present why your experience is applicable to Christensen Arms)given to candidates with experience in the firearms industryYears of experience in a Digital Marketing role, with hands-on experienceknowledge of SEO best practices and strategieswith WordPress and WooCommerce is ideal, although experience with similar e-commerce platforms like BigCommerce is highly applicablewith e-mail marketing platforms like Klaviyo or MailChimp is criticalPreferred SkillsFierce Passion for the OutdoorsAptitude for Both Analytical and Creative ThinkingWork Style Requiring Minimal OversightInterpersonal SkillsWritten and Verbal Communication Skillsto Stay Abreast of Industry TrendsTendencies Paired with Team-Oriented ActionsCustomer-First MindsetAll applicants MUST be comfortable around firearms and possess an intense passion for the outdoors.

This is a deeply rooted part of the Christensen Arms culture and brandand its something that unites us as a team and company.

Christensen Arms offers a highly competitive benefits package.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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