Director of Innovation Marketing - New York City

About Montauk Capital · Montauk Capital is an investment management platform that spans venture investing and venture studio efforts that builds and invests in category leading companies. We focus on backing tech companies in the 'Electron Economy,' the massive shift toward softw ...

Job description

About Montauk Capital

Montauk Capital is an investment management platform that spans venture investing and venture studio efforts that builds and invests in category leading companies. We focus on backing tech companies in the 'Electron Economy,' the massive shift toward software-enabled industrial and energy systems. This generational transition is reshaping how we power intelligence, move people and goods, and build resilient industries. From AI, data centers and Web3 to industrial robotics and re-shoring supply chains, the future of growth is built on electrification and the intelligent use of energy.

About Home AI Stealth Co

Home AI Stealth Co transforms the reactive chaos of homeownership into a streamlined, proactive process. Acting as a digital home manager, the platform consolidates home inventory, maintenance schedules, and critical documents into a single dashboard, utilizing AI to predict repair needs and connect homeowners with vetted service providers before minor issues become costly emergencies.

About the Role

We're looking for a senior marketing leader to build and scale our brand while owning a modern, full-funnel demand engine. This role sits at the intersection of brand, growth, and execution—defining how we show up in the market and turning attention into measurable demand.

You'll own identity, positioning, and narrative, while also driving acquisition through organic, earned, influencer, and paid channels. This is a hands-on leadership role for someone who thrives in early-stage environments, moves fast with AI-native tools, and knows how to convert momentum into growth.

What You'll Do

1. Brand, Identity & Positioning

   1. Define and evolve brand identity, voice, and visual system

   2. Lead market and product positioning across consumer and partner audiences

   3. Translate product value into clear, differentiated messaging

   4. Ensure consistency across all channels, campaigns, and touchpoints

2. Demand Generation & Capture

   1. Design and own a full-funnel demand engine across organic, earned, influencer, and paid media

   2. Build systems to capture and convert demand generated by PR and influencer campaigns

   3. Partner with paid media and lifecycle to amplify high-performing earned and creator content

   4. Define success metrics and attribution models for non-paid channels

3. Influencer, PR & Earned Media

   1. Own influencer and creator marketing strategy end-to-end, from partner selection to performance measurement

   2. Lead PR and earned media efforts, including narrative development, press relationships, and launch moments

   3. Turn earned attention into measurable outcomes through landing pages, retargeting, and lifecycle flows

4. Channel Execution & Optimization

   1. Own website, CMS, and landing page strategy, including conversion optimization and experimentation

   2. Lead paid media strategy across platforms such as Google and Meta/Facebook

   3. Run continuous testing across messaging, creative, audiences, and conversion paths

   4. Ensure tight alignment between brand, campaigns, and performance marketing

5. AI-Native Marketing

   1. Use AI tools to accelerate research, content creation, creative iteration, and performance analysis

   2. Build AI-assisted workflows to increase speed, efficiency, and learning across channels

   3. Stay current on emerging tools and techniques that meaningfully improve marketing outcomes

6. Analytics, Experimentation & Growth

   1. Own funnel performance from awareness through conversion

   2. Use data and insights to prioritize initiatives and allocate spend

   3. Establish a culture of testing, learning, and iteration

   4. Report on impact using clear, actionable metrics

7. Leadership & Collaboration

   1. Act as a senior cross-functional partner to product, partnerships, and leadership

   2. Help define what great marketing looks like at an early-stage company

   3. Build scalable processes and, over time, a high-performing marketing team

What We're Looking For

• 7–12+ years of marketing experience with senior ownership of brand and demand

• Proven track record building or evolving a brand (identity, positioning, narrative)

• Hands-on expertise across:

  • CMS and website management

  • Paid media platforms (Google, Meta/Facebook, etc.)

  • Landing page strategy and conversion optimization

• Demonstrated success using influencer, PR, or earned media as demand drivers

• Strong analytical mindset with comfort owning funnel metrics and attribution

• AI-native approach to marketing execution and experimentation

• Startup experience or strong comfort operating in ambiguity with high ownership

Nice to Have

• Experience at an early-stage or fast-scaling startup

• Background in consumer tech, fintech, proptech, or marketplaces

• Experience marketing AI-powered or technically complex products

• Experience supporting B2C and B2B2C growth models

Why This Role Matters

• You'll define how the company shows up in the world

• You'll own both brand and DTC demand - not just one or the other

• You'll have the autonomy and responsibility to build a modern marketing engine from the ground up