Marketing Manager - Chicago, United States - Sage Restaurant Group

Description

The Marketing Manager assists with the development, implementation and management of online marketing programs, websites, social media, SEO, content, and related programs.

Coordinates with outside digital agencies and property staff to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing.

Works with designated hotels to create branded and unique property identities with forward-looking positioning statements, supported with online and offline content and initiatives that develop the hotels identity.

ResponsibilitiesManage online presence with an emphasis on creating unique and engaging content for branded hotel websites, vanity websites, company website, and third party sitesWork with designated hotels and agencies to ensure that hotel websites are optimized using current best practices for SEODirect, manage or assist designated hotels and agencies in all areas related to online/digital marketing, including website development and online marketingConduct and track on-going email marketing campaigns for a variety of hotel business unitsUtilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisionsRecommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needsOversee and coach hotel social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arisesContinually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotelManage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completedMonitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.

Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisionsRecommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needsDevelop and implement companywide Public Relations initiatives and programs.

Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely mannerUtilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisionsRecommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needsWork with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateralDirect, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goalsAssist designated hotels with communication (flyers, signs, eblasts, etc.) work with property staff and agencies on design and creation of new materialsMaintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.

Current search engine optimization (SEO) strategiesUse of content management systems (CMSs) to update hotel websitesAdministrative knowledge for social media sites, including Facebook, Twitter and YouTubeAdobe Creative Suite including Photoshop, Illustrator and AcrobatQualificationsEducation/Formal TrainingA four year college degree or equivalent education/experience.

ExperienceRequired to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.

Knowledge/SkillsStrong interpersonal, verbal and written communication skillsExcellent comprehension and literacy required to read manager's letters, help prepare contracts and proposalsAbility to negotiate effectivelyExcellent attention to detail and multi-tasking skillsProfessional appearance and mannerComputer literacy, specifically MS Word for WindowsCommunication at all levels; multi-tasking; time managementPhysical DemandsThe physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Occasional standing.
Occasional carrying and lifting of files and office items up to 25 lbs.#J-18808-Ljbffr