- Vision Setter. You will be the Marketing Business Owner and Internal Champion for your brand.
- Be the leader for your product team. Form a close bond with Atomic Arcade Studios, ensuring marketing and product having a shared vision for creating and marketing the greatest action games in the world.
- Partner and build positive relationships with key stakeholders across the Hasbro & Wizards organization.
- Drive both short and long-term strategy and marketing goal setting for your games.
- Creative: Work with internal Hasbro and Wizards teams and external agencies to create campaigns that emotionally connect with our core audiences.
- Global View: Recognize that Gamers exists everywhere and work with global regional teams to ensure success in their respective markets.
- Planning: Develop and deliver campaigns with responsibility for handling a multi-million-dollar budget.
- Strategic Leader: Plan, Develop, and Implement your Marketing Strategy (Positioning, Audience Segmentation, Market Strategy, etc.).
- Closely monitor and draw conclusions from both the industry and key performance indicators such as engagement, retention, monetization, awareness, positioning and market share.
- A Self-Starter who is passionate about making waves in the games industry and is comfortable working in a fast-paced and dynamic AAA development and publishing environment.
- Experience leading marketing at a major game publisher or development studio for at least 2 successful cross platform, AAA console/pc games, including strategy, branding, go to market plans, and marketing playbooks.
- Genuine passion for both games AND the business of games highly preferred.
- Strong experience with social media platforms and networks as well as pre-existing relationships with top video game press outlets and influencers.
- Experience developing creativity with internal teams or external agencies.
- Integrated Marketing experience, including paid, owned, and organic channels.
- Fluent in Excel with the ability to turn data into actionable insights.
- Strong organizational and project management skills
- Excellent written and verbal communication skills
- Ability to prioritize assignments to anticipate and meet multiple deadlines.
- Familiarity with Hasbro/Wizards IP's (especially G.I. JOE), as well as other major action centric entertainment IP's in the gaming space (Marvel, Star Wars, DC, etc.).
- Bachelor's degree in Business Administration or Marketing highly preferred.
- Starting Pay Range: $154,560
- Pay Range End: $260,880
-
Director Of Marketing
5 days ago
HASBRO DEUTSCHLAND GmbH Durham, United StatesPress Tab to Move to Skip to Content Link · At Wizards of the Coast, we connect people around the world through play and imagination. From our genre defining games like Magic: The Gathering and Dungeons & Dragons to our growing multiverse, we continue to innovate and build new wa ...
-
Marketing Director
3 weeks ago
ViiV Healthcare Durham, United StatesViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people livi ...
-
Community Marketing Director
2 weeks ago
Carillon Assisted Living Durham, United StatesCarillon Assisted Living · Community Marketing Director · Carillon Assisted Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated Community Marketing Director to drive continued growth in our community in beautiful North Durham off the Eno ri ...
-
Community Marketing Director
5 days ago
Carillon Assisted Living Durham, United StatesCarillon Assisted Living · Community Marketing Director · Carillon Assisted Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated · Community Marketing Director · to drive continued growth in our community in beautiful North Durham off th ...
-
Sales and Marketing Director
6 days ago
Calyx Living Durham, United StatesCalyx Senior Living · Sales and Marketing Director · Calyx Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated Sales and Marketing Director to drive continued growth in our beautiful assisted living community in North Durham off the Eno Ri ...
-
Sales and Marketing Director
2 weeks ago
Calyx Living Durham, United StatesCalyx Senior Living · Sales and Marketing Director · Calyx Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated Sales and Marketing Director to drive continued growth in our beautiful assisted living community in North Durham off the Eno Ri ...
-
Sales and Marketing Director
3 weeks ago
Calyx Living Durham, United StatesCalyx Senior LivingSales and Marketing DirectorCalyx Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated Sales and Marketing Director to drive continued growth in our beautiful assisted living community in North Durham off the Eno River. Sa ...
-
Community Marketing Director
5 days ago
Carillon Assisted Living Durham, United StatesCarillon Assisted Living · Community Marketing Director · Carillon Assisted Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated Community Marketing Director to drive continued growth in our community in beautiful North Durham off the Eno ...
-
Community Marketing Director
3 weeks ago
Carillon Assisted Living Durham, United StatesCarillon Assisted Living · Community Marketing Director · Carillon Assisted Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated · Community Marketing Director · to drive continued growth in our community in beautiful North Durham off th ...
-
Sales and Marketing Director
1 week ago
Calyx Living Durham, United StatesCalyx Senior LivingSales and Marketing DirectorCalyx Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated Sales and Marketing Director to drive continued growth in our beautiful assisted living community in North Durham off the Eno River. Sa ...
-
Community Marketing Director
2 weeks ago
Carillon Assisted Living Durham, United StatesCarillon Assisted LivingCommunity Marketing DirectorCarillon Assisted Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated Community Marketing Director to drive continued growth in our community in beautiful North Durham off the Eno river. T ...
-
Sales and Marketing Director
5 days ago
Calyx Living Durham, United StatesCalyx Senior Living · Sales and Marketing Director · Calyx Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated · Sales and Marketing Director · to drive continued growth in our beautiful assisted living community in North Durham off the ...
-
Sales and Marketing Director
3 weeks ago
Calyx Senior Living Durham, United StatesCalyx Senior Living · Sales and Marketing Director · Calyx Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated · Sales and Marketing Director · to drive continued growth in our beautiful assisted living community in North Durham off the E ...
-
Director of Marketing and Communications
2 days ago
Self-Help Durham, United StatesWHO We Are: · Self-Help started in 1980 with a focus on economic inequality especially in communities that have faced systemic barriers in building wealth. At the core of what Self-Help does is a drive to create and protect ownership and economic opportunity. In other words, we' ...
-
Director, Market Intelligence
1 week ago
GlaxoSmithKline Durham, United StatesSite Name: · Durham Blackwell Street, USA - Pennsylvania - Philadelphia · Posted Date: · May 7 2024 · Are you looking for a market research leadership role that helps to shape our commercial strategy and accelerate customer engagement? If so this Director, AIR (Anti-Infectives ...
-
Community Marketing Director
1 week ago
Carillon Assisted Living Durham, United StatesCarillon Assisted LivingCommunity Marketing DirectorCarillon Assisted Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated Community Marketing Director to drive continued growth in our community in beautiful North Durham off the Eno river. T ...
-
Community Marketing Director
2 weeks ago
Carillon Assisted Living Durham, United StatesJob Description · Job DescriptionCarillon Assisted Living · Community Marketing Director · Carillon Assisted Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated Community Marketing Director to drive continued growth in our community in beau ...
-
Director of Marketing and Communications
6 days ago
Self-Help Durham, United StatesWHO We Are: · Self-Help started in 1980 with a focus on economic inequality especially in communities that have faced systemic barriers in building wealth. At the core of what Self-Help does is a drive to create and protect ownership and economic opportunity. In other words, we' ...
-
Sales and Marketing Director
1 week ago
Calyx Living Durham, United StatesJob Description · Job DescriptionCalyx Senior Living · Sales and Marketing Director · Calyx Living is actively seeking an enthusiastic, sales-driven, competitive and success-motivated Sales and Marketing Director to drive continued growth in our beautiful assisted living communit ...
-
Director, Rukobia Marketing
5 days ago
ViiV Healthcare Durham, United StatesViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people livi ...
Director Of Marketing - Durham, United States - Hasbro
Description
At Wizards of the Coast, we connect people around the world through play and imagination. From our genre defining games like Magic: The Gathering and Dungeons & Dragons to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That's where you come inAtomic Arcade is a brand-new video game development studio located in the Raleigh-Durham, North Carolina area led by industry veterans from AAA game and film studios. We are in the process of staffing up our development team with outstanding talent to build our first multi-platform, AAA game - a bold and contemporary new take on the GI JOE Universe starring the legendary character Snake Eyes This is an excellent opportunity to not only build an outstanding AAA experience but to also help form the core foundations for the studio and team to build upon. We are proud to be part of Wizards of the Coast which is a division of Hasbro.
We are seeking a Director of Marketing to own the marketing for our inaugural title. This self-starter should have a passion for and experience in video game marketing which includes product, brand, influencer, community, and awareness marketing initiatives.
The ideal candidate has extensive experience in the product marketing of high-profile games on multiple platforms, including PC and console, and with diverse business models, with strong understanding of digital product development, production, and customer engagement systems. This role will also help us define and build the games marketing organization within Hasbro/Wizards for the future.
What you'll do:
The above is intended to describe the general content of and the requirements for satisfactory performance in this position. It is not to be construed as an exhaustive statement of the duties, responsibilities, or requirements of the position.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you are selected to move forward in our application process and need to request an accommodation, please let your recruiter or coordinator know.
In compliance with local law, we are disclosing the compensation range for this role. The range listed is just one component of Wizards of the Coast's total compensation package for employees. Employees may also be eligible for annual and long-term incentives. In addition, Wizards of the Coast provides a variety of benefits to employees. Here's a look at what your benefits package may include: Medical, Dental & Vision Insurance, Paid Vacation Time & Holidays, Generous 401(k) match, Paid Parental Leave, Volunteer Program, Employee Giving & Matching Gifts Programs, Tuition Reimbursement, Product Discounts, and more.
#AtomicArcade
