- Coordinate annual tradeshow planning process, including show list development, goals, registrations, sponsorships, scheduling, ordering supplies, installation, labor, shipping requirements, vendors, and supplies. Overnight travel is required.
- Work in collaboration with the core business units and subsidiary companies to plan the company's tradeshow schedule.
- Maintain event project management software and event-specific spreadsheets.
- Work with booth vendors, show vendors, etc. to ensure timely, cost-effective execution.
- Complete, file, and manage tradeshow and expo registration and vendor order forms.
- Identify and implement best practices in all aspects of the planning process.
- Coordinate sponsorship and tradeshow communication schedule, including working with internal partners on upcoming activities.
- Support forecasting for event sampling and collateral.
- Ensure that all events managed have specific, measurable objectives and that there are systems and procedures in place to measure success or failure against those objectives.
- Oversee the process to inventory trade show equipment, optimize the show prep process, and return all goods and equipment.
- Organize preparation, packing, and shipping of tradeshow and exposition materials.
- Assist in additional sales and marketing meetings, conferences, and training.
- Support the full cycle of event logistics for speaker management.
- Assist with protocols for staffing, lead capture systems, and AV/technical coordination.
- Participate in post-show reporting and evaluation.
- Prepare instructions for each tradeshow and communicate information to appropriate attendee(s).
- Assist with travel arrangements (flight, car, hotel) if necessary.
- Assign meeting codes and monitor meeting budget.
- Attend select tradeshows to assist with set up and build customer relations.
- Coordinate communication and promotions to customers before and after tradeshows.
- Assign and monitor sales offer codes as well as evaluate the effectiveness of each promotion.
- Update tradeshow calendar on the company website.
- Brainstorm ideas and provide feedback as part of the Marketing Team.
- Monitor all social media platforms for traffic, comments, updates, reviews, and any changes required.
- Responsible for social media searches to improve SEO efforts and track competitors' marketing efforts and growth.
- Responsible for Sampling to Influencers, Online KOLs, and other target audiences as needed as well as ensuring appropriate follow-up communications.
- Responsible for studying industry and social media trends to facilitate new project development.
- Assists with the coordination of promotional and sponsorship opportunities for the company.
- Facilitate professional relationships through social media networking.
- Attention to detail with emphasis on accuracy and quality.
- Research industry trends to facilitate design creation.
- Co-travel with outside sales representatives and/or make calls to doctors' offices to gauge marketing response.
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Marketing Associate - Rosenberg, United States - OCuSOFT
Description
Job DescriptionJob Description
Job Description:
Marketing Associate
Summary:
OCuSOFT, Inc., an ophthalmic sales & marketing company based in Rosenberg, TX, is seeking the services of a full-time Marketing Associate that is responsible for assistance in planning and driving execution of Tradeshow efforts, as well as assisting with additional marketing campaigns, and digital collateral.
Essential Responsibilities:
Competencies:
Leadership, organization, communication, and decision making.
Requirements:
To perform this job successfully, an individual must be able to perform each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Overnight travel for tradeshows is required.
Must reside within 30 miles of corporate headquarters.
Education/Experience:
Bachelor's degree (B. A.) from a four-year college or university; or one to two years related experience and/or training; or equivalent combination of education and experience.
Language Ability:
Ability to read, analyze, and interpret common scientific and technical journals, financial reports, and legal documents. Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community. Ability to write speeches and articles for publication that conform to prescribed style and format.
Math Ability:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
Reasoning Ability:
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Computer Skills:
To perform this job successfully, an individual should have knowledge of Word Processing software; Spreadsheet software; Internet software; Order processing systems; Project Management software, and Database software.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
The employee must frequently lift and/or move up to 25 pounds and occasionally lift and/or move up to 50 pounds.
Specific vision abilities required by this job include Close vision, Distance vision, Peripheral vision, Depth perception, and Ability to adjust focus.
While performing the duties of this Job, the employee is regularly required to talk or hear. The employee is frequently required to sit. The employee is occasionally required to stand and walk.Company Description OCuSOFT is an expanding Eye and Skin Care pharmaceutical and supplies company marketing a wide range of products that include pharmaceuticals and supplies, medical devices, and over-the-counter eye care and skincare products.
The Company commands a unique position among ophthalmic product suppliers insofar as the Company is also actively involved in research and product development.
The Company offers a number of Rx products and clinical supplies provided to doctors' offices, as well as over-the-counter (OTC) products, which are detailed and sampled to doctors in-office or provided to the doctor's office for retail to the patients.
Patients will then either buy these OTC products from the doctor or go to traditional drug stores, pharmacies, grocery stores, or online to purchase for their ongoing needs.
Company Description
OCuSOFT is an expanding Eye and Skin Care pharmaceutical and supplies company marketing a wide range of products that include pharmaceuticals and supplies, medical devices, and over-the-counter eye care and skincare products.\r\rThe Company commands a unique position among ophthalmic product suppliers insofar as the Company is also actively involved in research and product development.
The Company offers a number of Rx products and clinical supplies provided to doctors' offices, as well as over-the-counter (OTC) products, which are detailed and sampled to doctors in-office or provided to the doctor's office for retail to the patients.
Patients will then either buy these OTC products from the doctor or go to traditional drug stores, pharmacies, grocery stores, or online to purchase for their ongoing needs.
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