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Kohler

    Marketing Intern - Kohler, United States - Balchem

    Balchem
    Balchem Kohler, United States

    1 month ago

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    Description

    Text to Apply Text JOIN3495 to TEAM (3495)

    COMPANY OVERVIEW:

    The company consists of three business segments: Human Nutrition & Health; Animal Nutrition & Health; and Specialty Products. Balchem employs over 1,400 people worldwide who are engaged in diverse activities, committed to developing the company into global market leadership positions. .

    :

    Intern must be based in the United States.

    We are seeking a Digital Marketing Intern to join our dynamic team and assist in various aspects of digital marketing. As a Digital Marketing Intern, you will collaborate closely with our Marketing team members to support the execution of digital promotional efforts across multiple channels. Your responsibilities will include creating high-quality content, managing social media accounts, assisting with email marketing campaigns, and some website management.

    ESSENTIAL FUNCTIONS:

  • Assist marketing team with daily administrative tasks.
  • Outline, plan, and execute various communication assets, including social media content.
  • Maintain digital marketing content calendars and internal project trackers.
  • Ensure legal and regulatory reviews for creative materials when necessary.
  • Support website development projects, including content creation and functionality tests.
  • Assist with SEO and PPC activities on web and social media platforms.
  • Contribute to campaign planning and execution.
  • Research and implement new digital software and tools.
  • Participate in meetings and brainstorming sessions with internal and external partners.
  • Collect quantitative and qualitative data from marketing campaigns for leadership reports.
  • Conduct market analysis, competitor research, and trend examination.
  • Perform additional duties as assigned.

    • Social Media Management:

  • Create creative content for social media posts (written and visual).
  • Update social media accounts using HootSuite.
  • Monitor and maintain social media profiles (LinkedIn, Facebook, Instagram, YouTube).
  • Drive engagement and respond to customer comments/questions.
  • Develop strategies to increase our social media presence.

    • Website:

  • Write website content in collaboration with key stakeholders.
  • Research and implement SEO/SEM best practices.
  • Track and report digital and website analytics.

    • Email Campaigns:

  • Execute email marketing initiatives from conception to deployment.
  • Create, test, and send email campaigns using Constant Contact.
  • Collaborate with key stakeholders for content creation and approval.
  • Manage the growth and maintenance of the email database.
  • Provide campaign performance metrics and suggest improvements.

    • REQUIREMENTS:

  • Currently a Junior or Senior enrolled in college at an accredited University or completed BA or BS in Marketing, Communications or Business
  • Extremely proficient in HootSuite
  • Creative writing experience
  • Graphic design experience using Adobe creative suite
  • Animal Nutrition background a plus
  • Attention to detail is a must

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