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    VP of Marketing - Miami, United States - Zendrop

    Zendrop
    Zendrop Miami, United States

    2 weeks ago

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    Description

    About Zendrop:

    Zendrop is an innovative, tech-enabled solution crafted to maximize online sellers' success while minimizing their effort.

    The Role:

    As a VP of Marketing, you will lead the strategy & execution of marketing efforts within Zendrop. The ideal candidate will be data savvy, creative, and have experience leading marketing teams within a dynamic and high growth startup.

    Where You'll Work:

    This is a predominately remote role but we are seeking someone local to South Florida (Miami to Jupiter), willing to relocate to the area, or willing to travel often.

    What You'll Bring:

    • 7+ years of experience leading Marketing teams, preferably in consumer SaaS
    • Bachelor's degree in Marketing or a related field; a master's degree is a plus
    • Proven success in senior marketing roles, preferably within the consumer SaaS industry or related technology sectors
    • Experience in startup environments or similar high-growth settings is preferred
    • Results-oriented mindset, with a track record of delivering measurable outcomes and continuous improvement
    • Strong and highly technical data-driven approach to decision-making
    • Demonstrated experience in developing and executing strategic marketing plans that drive business growth and achieve revenue targets
    • History of successfully managing and scaling paid ads, social channels, and SEO traffic
    • Deep understanding of design, funnels, plans / pricing, branding, high-converting ad production, and conversion rate optimization

    What You'll Be Doing:

    • Team Leadership: Build and lead a high-performing marketing team, providing guidance, mentorship, and support to drive individual and collective success
    • Budget Management: Oversee marketing budget allocation, ensuring efficient use of resources and maximizing return on investment
    • Analytics and Reporting: Validating and leveraging data-driven insights to evaluate marketing performance, optimize campaigns, and inform strategic decision-making
    • Strategic Planning: Develop comprehensive marketing strategies aligned with company objectives, market trends, and customer insights
    • Branding & Design: Cultivate and maintain a strong brand identity with beautiful and modern designs that resonates with our target audience and sets us apart in the market across all channels
    • Lead Generation: Develop the overall strategy and work with the team on executing to drive lead generation efforts through targeted campaigns, content marketing, SEO/SEM, social media, and other relevant channels
    • Content Creation: Overseeing the strategy, messaging, and quality of content across social media, podcasts, and ads
    • Customer Acquisition: Implement effective strategies to acquire new customers and expand our market reach, utilizing both traditional and innovative marketing tactics
    • Product Marketing: Collaborate with our product team to ensure effective product feature launches, positioning, and messaging that address customer needs and competitive landscape
    • Conversion Rate Optimization: modifying ads, pages, funnels, and offers to maximize conversion and LTV

    What We Offer:

    • Competitive salary and benefits package including paid Medical, Dental, and Vision benefits
    • Unlimited PTO
    • Career development and growth opportunities
    • A collaborative and inclusive work environment
    • Opportunity to shape and grow the Marketing function within a dynamic startup

    The Interview Process:

    • First interview: 10 minute intro conversation with the HR Coordinator
    • Second Interview: 30 minute conversation with the President
    • Third Interview: Panel interview and case study assessment with the Marketing Director and executive team
    • Fourth Interview: In person interview with our executive team
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