Director, Content Marketing - Jersey City, United States - Penn Foster Inc

Description

Company Description
We help the world see new possibilities and inspire change for better tomorrows.

Our analytic solutions bridge content, data, and analytics to help business, people, and society become stronger, more resilient, and sustainable.

Job Description
Verisk is a leading data analytics company specializing in the insurance sector. Our advanced analytics solutions empower insurance companies to make data-driven decisions, optimize operations, and enhance customer experiences.

As the Director of Content Marketing, you will play a vital role in driving our content strategy and ensuring impactful messaging that resonates with our target audience.

We are seeking a highly motivated and experienced Director of Content Marketing to lead our content team and drive the development and execution of our content marketing initiatives.

Reporting directly to the AVP, Marketing, you will be responsible for creating compelling content that engages our target market and positions Verisk as a thought leader in the insurance industry.

This is a highly cross functional role requiring both strategic and tactical execution, strong program management, and ability to lead a team.

This leader will work closely with many other teams like marketing, sales, product, finance, HR, SOC, and other team stakeholders to develop content for a high growth marketing organization and should have exceptional problem-solving and writing skills.

This role will reside in Jersey City, NJ or Boston, MA, and reports to the AVP, Marketing. The role works in the office 2 days/week.
Responsibilities
Develop and execute a comprehensive content marketing strategy aligned with business objectives and target audience needs
Collaborate closely with internal stakeholders, such as product marketing, product management, and sales, to identify content requirements and ensure alignment with business goals
Work with the CX, marketing analytics, and product marketing teams to identify content gaps, emerging trends, and competitor activities
Oversee the creation and distribution of high-quality content across multiple channels, including blogs, white papers, case studies, infographics, videos, email, and social media
Lead a team of 4 direct reports and manage relationships with external agencies, freelancers, and subject matter experts to leverage their expertise in content creation
Define content standards and ensure adherence to brand guidelines, tone of voice, and style consistency
Implement effective SEO strategies to optimize content for search engines and increase organic visibility
Monitor and analyze content performance metrics, including website traffic, engagement, and lead generation, and use data-driven insights to enhance future content strategies
Manage and work with leadership to create and publish our annual report and CSR report
Stay up-to-date with industry trends, best practices, and emerging content marketing technologies/tools, and recommend innovative approaches to enhance content effectiveness

Qualifications
7+ years' experience in content marketing, preferably within the B2B, insurance, or technology sectors
Bachelor's degree in marketing, communications, journalism, business or equivalent experience; master's degree is a plus
Strong knowledge of the insurance industry and the ability to understand complex data analytics concepts
Demonstrated experience managing a team of content creators and agencies – ability to drive results, lead cross-functional teams, influence others and foster positive collaboration
Exceptional written and verbal communication skills, with a keen eye for detail and ability to adapt content for different audiences
Proficiency in SEO best practices and content optimization techniques
Excellent project management and organizational skills, with the ability to prioritize and deliver high-quality work within deadlines
Analytical mindset with the ability to leverage data to drive content decisions and measure performance
Familiarity with content management systems, marketing automation tools, and analytics platforms
Proficient in Microsoft Word, Excel, PowerPoint and strong working knowledge of project management tools like Workfront
Creative thinker with the ability to generate innovative content ideas and approaches
Skills

Innovative and creative thinker:
pioneer who embraces bold ideas

Team player:
high EQ, low ego, resourceful, frugal; treats resources as their own

"Let's go" attitude:

optimist, contagious enthusiast, sees the upside

Accountability matters:
drives for results as coach and team player; bias to outcomes

Exhibits aptitude:
always learning and growing; constantly attempts new experiences

Adaptable:
works quickly and nimbly;

able and willing to wear multiple hats without hesitation; resilient

Grit:
passionate, self-directed and motivated; demonstrates endurance

Additional Information

In 2022, Verisk received Great Place to Work Certification for our outstanding workplace culture for the sixth year in a row and second-time certification in the UK, Spain, and India.

We're also one of the 38 companies on the UK's Best Workplaces list and one of 18 companies on Spain's Best Workplaces list.

For over fifty years and through innovation, interpretation, and professional insight, Verisk has replaced uncertainty with precision to unlock opportunities that deliver significant and demonstrable impact.

From our historic roots in risk assessment, we've grown to provide analytic insights that help transform industries focused on some of the world's most critical areas.

Today, the insurance industry relies on Verisk to be, and to make the world, more productive, resilient, and sustainable.
Verisk works in collaboration with our customers and at the intersection of people, data, and advanced technologies.

Through proprietary platformed analytics, advanced modeling, and interpretation, we deliver immediate and sustained value to our customers and through them, to the individuals and societies they serve, with greater speed, precision, and scale.

We're 9,000 people strong, committed to translating big data into big ideas. We help others see new possibilities and empower certainty into big decisions that impact individuals and societies. And we relentlessly and ethically pursue innovation to help move our customers, and the world, toward better tomorrows.

Everyone at Verisk—from our chief executive officer to our newest employee—is guided by The Verisk Way, to Be Remarkable, Add Value, and Innovate.

Be Remarkable by doing something better each day in service to our customers and each other
Add Value by delivering immediate and sustained results that drive positive outcomes
Innovate by redefining what's possible, embracing challenges, and pushing boundaries
Verisk Businesses
Underwriting Solutions — provides underwriting and rating solutions for auto and property, general liability, and excess and surplus to assess and price risk with speed and precision
Claims Solutions — supports end-to-end claims handling with analytic and automation tools that streamline workflow, improve claims management, and support better customer experiences
Property Estimating Solutions — offers property estimation software and tools for professionals in estimating all phases of building and repair to make day-to-day workflows the most efficient

Extreme Event Solutions — provides risk modeling solutions to help individuals, businesses, and society become more resilient to extreme events.

Specialty Business Solutions — provides an integrated suite of software for full end-to-end management of insurance and reinsurance business, helping companies manage their businesses through efficiency, flexibility, and data governance
Marketing Solutions — delivers data and insights to improve the reach, timing, relevance, and compliance of every consumer engagement
Verisk Maplecroft — provides intelligence on sustainability, resilience, and ESG, helping people, business, and societies become stronger

At Verisk you can build an exciting career with meaningful work; create positive and lasting impact on business; and find the support, coaching, and training you need to advance your career.

We have received the Great Place to Work Certification for the 7th consecutive year. We've been recognized by

Forbes

as a World's Best Employer and a Best Employer for Women, testaments to our culture of engagement and the value we place on an inclusive and diverse workforce.

Verisk's Statement on Racial Equity and Diversity supports our commitment to these values and affecting positive and lasting change in the communities where we live and work.

Verisk Analytics is an equal opportunity employer.
All members of the Verisk Analytics family of companies are equal opportunity employers.

We consider all qualified applicants for employment without regard to race, religion, color, national origin, citizenship, sex, gender identity and/or expression, sexual orientation, veteran's status, age or disability.

Unsolicited resumes sent to Verisk, including unsolicited resumes sent to a Verisk business mailing address, fax machine or email address, or directly to Verisk employees, will be considered Verisk property.

Verisk will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume.
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