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    Strategic Partner Marketing Manager - Chicago, United States - salesforce, inc.

    salesforce, inc.
    salesforce, inc. Chicago, United States

    Found in: beBee S2 US - 4 weeks ago

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    Regular, Full time
    Description

    To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

    Job Category

    Operations

    Job Details

    About Salesforce

    We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

    Responsibilities & Impact:
    Salesforce Technology Partners (Google, Meta, Genesys, Databricks, and more) are leading technology providers that are critical to our customers, so that together, we can jointly deliver higher levels of success. As our customers' needs evolve, we will continually bring new and expanded partnerships to market to help our customers complete their technology strategy - such as cloud infrastructure, web analytics, and productivity tools. We are looking for a motivated co-marketer to drive and deliver innovative marketing to support our strategic partner marketing team. In this role, you will be responsible for working cross-functionally with marketing, partner sales, and product teams to create campaigns, programs, and events to build awareness, generate leads and drive pipeline for our strategic partners of Salesforce.

    Key Responsibilities:

    • Campaign Management: Develop, implement, and manage integrated marketing campaigns and programs that contribute to building awareness, sales pipeline and closing business deals. Activities include email marketing, content syndication, webinars, marketing automation, account-based marketing, content creation, and social media engagement.
    • Event Planning and Execution: From conception through execution, manage event activations and leverage global events like Dreamforce to bring innovative insights and ideas to how we can best help our strategic partners succeed.
    • Lead Nurture & Lead Follow Up: Responsible for creating clear lead nurture and follow up plans. Will work cross functionally with our GTM/Sales team & BDRs, setting goals and predicted ROI for events and campaigns.
    • Budget and Performance: Manage marketing budgets, allocate resources across tactics, and optimize spending to improve results. Continuously monitor marketing and sales performance metrics, pipeline development, and forecasts to make data-driven decisions and report back results to stakeholders. Streamline project management to ensure success execution of initiatives across our strategic partners.
    • Strategic Communications: Plan and implement compelling communications internally and externally, to help our partners build awareness within Salesforce and also to our target customers, ensuring consistency and efficiency across various channels.
    • Team Collaboration: Build and maintain strong relationships with colleagues in sales, marketing and the agencies we work with, along with our PR team to drive brand awareness in our global markets. Work closely with the partner sales organization to align marketing strategies with corporate objectives, fostering collaboration between marketing and sales teams and ensuring seamless execution.

    Required Skills:

    • Marketing and Event Expertise: Experience in multi-channel marketing management. Ability to drive hands-on tactical execution. Build consensus, alignment, and engagement across our team, partner sales, product marketing, agencies and strategy/operations. Strong background in event management.
    • Project Management: Strong communication and organizational skills, including ability to effectively manage multiple projects at once to execute deliverables on time and under budget.
    • Digital Marketing: Proven track record in planning and driving integrated digital campaigns to generate leads, opportunities, and close deals.
    • Excellent Written and Verbal Communication Skills: Demonstrated ability to communicate complex ideas clearly and persuasively across various platforms, such as in presentation decks, meetings and through Slack.
    • Budget Management: Proficiency in managing marketing budgets, resource allocation, and performance forecasting.
    • Customer Journey: Ability to create cohesive end-to-end customer journeys that drive new business and cross/upsell campaigns. Experience creating a content strategy and developing content including thought leadership, blogs and customer stories.

    Preferred Skills:

    • Proven experience in partner co-marketing, preferably working with top technology partners.
    • Expertise in Salesforce products and/or other SaaS and B2B technology platforms.
    • Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity.
    • Personal Qualities - Self-motivated, organized, collaborative, proactive, positive, creative, entrepreneurial, open to feedback, and able to excel under high-pressure situations.
    • Ability to inspire optimism, fun, and the desire to always be learning

    Accommodations

    If you require assistance due to a disability applying for open positions please submit a request via this .

    Posting Statement

    At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at and explore our company benefits at .

    is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. does not accept unsolicited headhunter and agency resumes. will not pay any third-party agency or company that does not have a signed agreement with.

    Salesforce welcomes all.



    For Washington-based roles, the base salary hiring range for this position is $121,800 to $167,400.

    Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link:

    and are Equal Employment Opportunity and Affirmative Action Employers. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. and do not accept unsolicited headhunter and agency resumes. and will not pay fees to any third-party agency or company that does not have a signed agreement with or
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