- Accountable for collaborating across the division to follow through with disciplined marketing approach around websites, SEO optimization, social media, and other various digital channels.
- Help to expand our digital footprint and brand awareness, ultimately driving additional traffic, engaging site visitors in new and creative ways and generating leads.
- Consult with Marcomm on the benefits, risks, and considerations for multiple channels.
- Establish digital metrics and goals/success criteria and milestones in both Adobe and Hootsuite; collaborate with Marcomm on divisional metrics.
- Predict the future trends and developments for marketing channels.
- Assist global regions in developing a social media strategy.
- Responsible for the project management of all marketing collateral review systems and processes on behalf of the Endoscopy Division, which includes triaging projects through the Workfront system for multiple businesses, running reports and measuring analytics.
- Oversee digital project charters by maintaining, updating and socializing key principles across Marcomm.
Digital Marketing and Operations Lead - Flower Mound, United States - Stryker
Description
Work Flexibility: Hybrid or Onsite
As our Digital Marketing and Operations Lead for our Endoscopy Division, you will help expand our digital footprint and coordinate the review and approval of marketing collateral including platforms, processes, and procedures.
Who we want:
•Hard-working winners. Confident, competitive, and results-oriented professionals who create a track record of success.
•Dedicated achievers. People who thrive in a fast-paced environment and will stop at nothing to ensure a project is complete and meets regulations and expectations.
•Effective communicators. People who can interpret information clearly and accurately to concisely communicate results and recommendations to stakeholders.
•Collaborative partners. People who build and leverage cross-functional relationships to bring together ideas, information, use cases, and industry analyses to develop best practices.
What you will do:
Digital Marketing:
•Bachelor's degree required
•4+ years of work experience required
•2+ years marketing experience in healthcare industry preferred
•Excellent presentation and interpersonal communications skills
•Ability to manage multiple projects while delivering on established timelines
•Ability to be persuasive in the absence of organizational authority
•Must be able to understand and work within complex interdivisional procedures and policies
Travel Percentage: 20%
Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer - M/F/Veteran/Disability.
Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.