Associate Director, Marketing Science - Midwest, United States - Grey MidWest

Description

ASSOCIATE DIRECTOR, MARKETING SCIENCES

At Grey Midwest, we're a highly collaborative team backed by the support of a global agency. We're into solving clients' toughest problems. We think data inspires creativity, and that's how we tackle every project.

You'll like it here if you're interested in taking risks, trying something new, and taking your work further. We don't want people to stay in their lane, we want them to lead, grow, and speak up. And have fun while they do it.

Grey Midwest seeks an Associate Director, Marketing Sciences who guides a team of analysts and works closely with Client Services and other disciplines to deliver best-in-class measurement solutions. Our team members work closely with user experience, creative, development, and client relationship teams to deliver an exceptional, results-focused actionable analytics and optimization program that drives clear ROI.

Responsibilities:

• • Work closely with the Chief Strategy Officer in defining and evangelizing performance measurement as a core competency of Grey.
  • Partner with Client Services, Experience Planning, Search, Strategy, Project Management, Creative, and Technology teams to deliver best-in-class measurement execution that match our clients' business goals to the needs of their customers.
  • Educate internal staff on how to address measurement and analytics with clients.
  • Establish and maintain vendor relationships and financial agreements.
  • Help to guide day-to-day research team activities including mentoring and career development.
  • Provide hands-on leadership on key accounts, projects, and new business efforts.
  • Provide input on work schedules, project approach, scope, and estimate development.
  • Provide thought leadership within the agency and across the industry.
  • Participate in leadership activities as a functional manager within the agency.

Qualifications:

• • 7+ years of experience in an interactive agency, internet consultancy, corporate research or related function using data and information to drive specific targeting and marketing recommendations with experience managing and growing a team.
  • Bachelor's degree in Business, Marketing, Communications, or Research. MBA a plus.
  • Track record of strong leadership and collaboration.
  • Working knowledge of marketing research and top web analytics software, tools, and methodologies.
  • Proven experience developing, executing, analyzing, and synthesizing research across a broad range of quantitative and qualitative techniques.
  • Experience analyzing online user behavior including gathering and analyzing data to identify key performance indicators, understand online traffic patterns, segment customer behaviors, and drive actionable business insights.
  • Experience in SEO/SEM a plus
  • Experience in CPG category a plus.

Grey provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

We offer dynamic career opportunities with growth potential in a fun work environment