President - Full Time - Washington DC, United States - George Washington University

Description

I. JOB OVERVIEW


Job Description Summary:

The Office of Communications and Marketing is comprised of a high performing team responsible for advancing the university's reputation and telling GW's story through a diverse array of university channels, including digital and web properties and publications, multimedia and web properties, creative services, publications, media relations and paid marketing efforts across the university.

This office drives the strategy and tactics for showcasing and raising the visibility of the university's experts, initiatives, and accomplishments.

The Executive Director, Web & Mobile Strategy provides strategic direction and leadership for the university's web and mobile presence.

Part of the university's Office of Communications and Marketing (OCM) and reporting to the Associate Vice President for Marketing, the Executive Director oversees the web and mobile properties that support GW's communications and marketing priorities.

Responsibilities include:

Strategy and Communication:

Overseeing the university's web and mobile strategy and tool set, taking a holistic view and ensuring alignment with the institution's short- and long-term goals and objectives.

Partnering with OCM communication and marketing leads to ensure GW web and mobile content aligns with strategic university messaging.

Collaborating with internal and cross-divisional stakeholders to identify web/mobile needs, set priorities, and execute sustainable solutions.
Communicating web/mobile initiatives within the division and to university partners.


Leadership:
Managing a team comprising school/unit web leads, developers, and support/training staff.
Championing a culture of continuous improvement and learning, accountability, positive team dynamics, data-informed decision making, and cross-functional collaboration.
Serving as a liaison and primary point of contact for GW IT.
Representing OCM on university-wide committees, such as the Digital Accessibility Committee.
Providing guidance on emerging web technologies, trends, and best practices.


Operational:
Implementing processes to ensure GW web content is reliably comprehensive and up-to-date.
Ensuring websites are optimally configured for measurement of organic and paid marketing efforts.
Ensuring compliance with university policies, standards, and regulations related to web development, accessibility, security, and privacy.
Managing vendor relationships.
Budget authority for the unit.

Performs other related duties as assigned.

The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.

Minimum Qualifications:

Qualified candidates will hold a Bachelor's degree in an appropriate area of specialization plus 10 years of relevant professional experience, Master's degree, or higher, in a relevant area of study preferred.

Relevant experience must include at least 2 years of senior leadership/executive level experience. Degree must be conferred by the start date of the position.
Additional Required Licenses/Certifications/Posting Specific

Minimum Qualifications:

Preferred Qualifications:
~ Bachelor's degree in computer science, information technology, or related field; Master's degree preferred.
~10+ years of experience in web development and project management, with a track record of successful leadership in large-scale enterprise environments.
~ Extensive knowledge of web technologies and methodologies, including content management systems and user experience.
~ Strong project management skills, with the ability to manage multiple projects simultaneously and deliver them on time and within budget.
~ Excellent leadership and communication skills, with the ability to collaborate effectively with stakeholders across the university and manage a diverse team of professionals.
~ Strong analytical and problem-solving skills, with the ability to identify and address complex technical, operational and organizational challenges.
~ Experience with accessibility, security, and privacy standards and regulations.
~ Knowledge of higher education and academic environments is preferred.

Typical Hiring Range
Commensurate with Experience.

II. JOB DETAILS


Campus Location:
Foggy Bottom, Washington, D

C College/School/Department:
External Relations Family
Comm, Mktg & Media Sub-Family
Online/Digital Marketing Stream
Executive Level


Level 1 Full-Time/Part-Time:
Full-Time Hours Per Week:


40 Work Schedule:
Monday - Friday Will this job require the employee to work on site?
Yes Employee Onsite Status


Hybrid Telework:

Yes Required Background Check:
Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search Special Instructions to Applicants:
Employer will not sponsor for employment Visa status
Internal Applicants Only?
Yes (University Wide)

Posting Number:
S012981 Job Open Date:
04/25/2024 Job Close Date:
04/28/2024 If temporary, grant funded or limited term appointment, position funded until:
Background Screening
Successful Completion of a Background Screening will be required as a condition of hire


EEO Statement:

The university is an Equal Employment Opportunity/Affirmative Action employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.

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