- Build and own the necessary insights tools and processes end-to-end - from brand tracking and brand lift studies to player focus groups, to competitive intelligence, to ad testing, to survey designs, to potential vendor management - and synthesize data trends into narrative-driven reports to inform Hard Rock Digitals marketing strategies.
- Leverage first and third-party data to measure holistic brand impact of specific cross-channel activations with target audiences.
- Drive ongoing socialization of brand and competitive insights, and partner with stakeholders (primarily across Marketing verticals), to distill findings into opportunities for real-time optimization.
- Conduct meta-analyses to explore strategic questions related to brand impact and the metrics that matter.
- Collaborate closely with cross-functional teams, such as Trading BI, Product, Operations, Product Marketing and more, and serve as the primary POC for all things brand, player, and competitive insights, along with measurement requests.
- Own potential vendor/agency relationships, including reviewing deliverable reports with thoughtful, clear feedback.
- Manage 1 direct report, with the opportunity to potentially scale a future team with vendor/agency relationships.
- Remote Position working EST time zone hours.
- Bachelors degree in Marketing, Business Administration, Psychology, or related field; MBA preferred
- 7+ years of proven professional consumer insights, marketing research, or marketing experience in the online casino industry; experience in the online sports betting space a plus
- Experience in audience segmentation and targeting
- Experience using data and metrics to measure impact and determine improvements
- Experience communicating results to senior leadership
- Experience managing direct reports and vendor/agency relationships
- You have exceptional verbal and written skills, with the ability to clearly communicate complex data in streamlined summaries & simple charts.
- You have hands-on experience managing large scale initiatives with tight deadlines; you are a master of organization
- You excel at managing initiatives across multiple stakeholders and can identify solutions that balance the needs of each
- You are a self-starter with the ability to manage through ambiguous situations
- You are comfortable in a fast-paced and dynamic environment
- Above all, you're a team player and love making an impact each day
- Passion for interactive gaming is a plus
- Competitive pay and benefits
- Flexible vacation allowance
- Startup culture backed by a secure, global brand
Senior Insights Manager - Hollywood, United States - Hard Rock Digital
Description
What are we building?
Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. Were building a team that resonates passion for learning, operating and building new products and technologies for millions of consumers. We care about each customer's interaction, experience, behavior, and insight and strive to ensure were always acting authentically.
Rooted in the kindred spirits of Hard Rock and the Seminole Tribe of Florida, the new Hard Rock Digital taps a brand known the world over as the leader in gaming, entertainment, and hospitality. Were taking that foundation of success and bringing it to the digital space ready to join us?
Whats the position?
Hard Rock Digital is looking for a Senior Insights Manager to contribute to the foundational education, development and execution of marketing strategies that build awareness, adoption and favorability among customers for our Online Casino and Online Sportsbook businesses. This individual will be responsible for leading a team that drives research and insights projects, with a focus on consumer, brand and competitive learnings. They will be expected to help Hard Rock Digital uncover the needs and drivers of its current, lapsed, and prospective players, to intelligently extract positioning, product, media, and promotional insights from our competitive landscape, and to own the evaluation of our brands health with continuous advocacy for improvement.
You should be a self-starter with deep expertise in facilitating quantitative and qualitative insights research methodologies, and comfort with passionately influencing throughout an organization. You will be responsible for standing up and managing these necessary tools to measure upper and mid-funnel impact of key strategic initiatives. Ultimately, you must then have the ability to story tell and translate data into strategic recommendations for our businesses.
Attention to detail and strong program management skills are also critical. To be successful in this role, this individual needs to thrive in a fast-paced, ambiguous environment, know how to juggle multiple priorities, and partner with multiple stakeholders. The ideal candidate will be a collaborative team player, with the ability to think both creatively as well as with a results-focused mindset. Lastly, this individual should be intellectually curious, yet grounded in audience narratives and be passionate about consumer behavior, the rapidly evolving competitive landscape, gambling & betting culture, and our online gaming categories. You'll be seen as accountable for deeply understanding our target audiences everyday challenges and working cross-functionally to shape effective and engaging marketing content, workback timelines, execution, and measurement. Ultimately, you will contribute to building, growing, and expanding the best brand in gaming.
What are we looking for?
The role reports to the Director of Brand Strategy, Product Marketing and Insights.
The ideal candidate will have:
Whats in it for you?
We offer our employees more than just competitive compensation. Our team benefits include:
Roster of Uniques
We care deeply about every interaction our customers have with us, and trust and empower our staff to own and drive their experience. Our vision for our business and customers is built on fostering a diverse and inclusive work environment where regardless of background or beliefs you feel able to be authentic and bring all your talent into play. We want to celebrate you being you (we are an equal opportunities employer)