Planner, Media Platforms - Conshohocken
1 month ago

Job summary
We are looking for a Media Platforms Planner to join our team at Deerfield. As a key member of our media planning and activation team, you will be responsible for managing automated media buying across the open web. You will develop and execute programmatic advertising campaigns across various platforms that align with client objectives and target audience behavior.Design sophisticated programmatic buying strategies, determining the right mix of open exchange, Private Marketplaces (PMPs), and Programmatic Guaranteed (PG) deals.
Analyze audience data (including 1st, 2nd, and 3rd party data segments) and research insights to inform media strategy, DSP selection, and platform allocation.
Job description
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