- Under the direction of the Director of Brand Development & Content Marketing, this creative and outgoing individual with storytelling experience and knowledge will work with the content team in various forms of content such as: Animation, Live Action (Licensing/Retail), Sanrio.com, Space Licensing, Audio, and Digital Gaming.
- Provide support to content managers and other marketing team members in driving our content strategy across multiple divisions and achieving KPIs.
- Brainstorm and develop storylines—ability to ideate narratives using character IPs.
- Ensure brand is represented correctly to consumers and partners at all times; Develop an understanding of our brand DNA/aesthetics.
- Collaborate with internal teams and departments; Build relationships with existing and new partners/vendors.
- Conduct research and populate findings regarding trends and best practices related to all areas.
- Support content team managers and projects; brainstorm/ideate storylines and vision boards for projects.
- Review and monitor Animation, Live Action (Licensing/Retail), Sanrio.com and Space Licensing content submissions.
- Work with Sales/Retail teams on content support.
- Vet and outsource vendors (within budget) as needed to execute production of projects.
- Gather and compile data, research, analysis.
- Create decks and toolkits for sharing purposes.
- Work with Creative to request art assets/style guides.
- Route agreements and invoices to appropriate teams/departments for review and approval.
- Support the content team on publishing/copywriting projects.
- Support the department with the overall planning and logistics of all Sanrio initiatives.
- Support Director of Marketing with archives, gifting, and office-branded collateral.
- Source collateral as needed.
- Travel Required: Up to 15% annually
- Other duties as assigned.
- BA/BS in a related field.
- 3+ years of experience in Marketing, Animated and Live-Action Content preferred.
- Outgoing personality to interface with external partners/vendors daily.
- Ability to work both independently and collaborate on projects.
- Strong communication skills and attention to detail are a must.
- Ability to work with multiple vendors at once and excel at time management.
- Must possess excellent copywriting skills, be highly organized, and be able to multitask in a fast-paced environment.
- Enthusiasm and affinity for the Sanrio Brand and characters, and knowledge of pop culture, a plus.
- English/Japanese bilingual skills are a plus.
- Proficient in MS Office (Excel, Word & PowerPoint, Outlook), Airtable, Adobe Suite, Basecamp, etc.
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Marketing Brand Content Specialist - Torrance - Sanrio, Inc.
Description
Welcome to Sanrio
Sanrio is the global lifestyle brand best known for pop icon Hello Kitty. We're also home to an endearing cast of characters, including the newly crowned #1 favorite Pompompurin, alongside Cinnamoroll, Pochacco, Kuromi, and many more. Since 1960, our "small gift, big smile" philosophy has inspired a World of delight—where even the tiniest token can spark happiness and an enduring connection.
Sanrio is looking for a Marketing Brand Content Specialist to help bring our brand's voice to life across digital platforms. In this role, you'll be part of a creative team that crafts compelling stories , designs engaging content , and captures the moments that connect us with our audience. If you're a fellow creative with a story to share, apply within to help us share our brand's magic with the world .
The Details (AKA: Primary Job Responsibilities):
General Marketing Duties
What do YOU bring to the table (AKA: Requirements, Skills & Attributes:)
*Please note that this is a hybrid position - not remote. MUST have your own transportation and be able to come into our Torrance office once or twice per week to collaborate with the team.
Salary: $65,000-$70,000 per year
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Marketing Brand Content Specialist
Only for registered members Torrance
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Marketing Brand Content Specialist
Only for registered members Torrance, CA
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Social Media Content Specialist
Only for registered members Torrance, CA
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Social Content Specialist
Only for registered members El Segundo
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Content Specialist
Full time Only for registered members Fullerton
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Content Specialist
Only for registered members Los Angeles
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Email & Content Marketing Specialist
Only for registered members Continental Blvd, El Segundo, CA , USA
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Content Security Specialist, Content Security
Full time Only for registered members Culver City
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Content Security Specialist, Content Security
Only for registered members Culver City, CA
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Content Security Specialist, Content Security
Only for registered members Culver City
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Content Security Specialist, Content Security
Only for registered members Culver City, CA
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SEO Content Specialist
Only for registered members Los Angeles
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Content Writer Specialist
Only for registered members Los Angeles
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Customer Content Specialist
Only for registered members Los Angeles
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Content Security Specialist
Full time Only for registered members Culver City
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Content Writer Specialist
Full time Only for registered members Los Angeles
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Content Partnerships Specialist
Only for registered members Los Angeles
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Ad Content Specialist
Only for registered members Los Angeles
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Content Partnerships Specialist
Full time Only for registered members Los Angeles
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Social Content Specialist
Full time Only for registered members Los Angeles
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Customer Content Specialist
Only for registered members Los Angeles Metropolitan Area