- Lead the planning and execution of comprehensive marketing strategies across various platforms, including content marketing, social media, affiliate, ambassador, and digital marketing.
- Navigate the complexities of SEO, paid social, and paid search to enhance brand visibility and lead generation.
- Utilize CRM tools such as Mailchimp and Klaviyo, along with SMS marketing techniques, to nurture leads and customer relationships.
- Craft compelling presentations that communicate marketing strategies and results to clients and internal teams.
- Manage client projects, acting as the primary point of contact, to ensure objectives are met and relationships are fortified.
- Monitor and report on analytics, leveraging Google Analytics and other tools to glean insights and drive data-driven decisions.
- Oversee project timelines, budgets, and deliverables, ensuring a high standard of quality and efficiency.
- Minimum of 5 years of experience in the Outdoor, Hook & Bullet Industry or Agency work.
- Extensive experience in managing a wide array of marketing initiatives, including digital and content marketing, with a track record of measurable success.
- Proficient in project management, with the ability to lead teams and manage multiple client projects simultaneously.
- Strong foundation in SEO, paid advertising channels, and familiarity with PPC, CRM and SMS marketing.
- Demonstrated skill in creating compelling presentations and proficient in analytics and reporting.
- Excellent communication skills for effective client and team interactions.
- Passion for the outdoors a must.
- A platform to work with an array of exciting brands in the outdoor industry and beyond.
- A role that blends creativity with analytical prowess, ideal for a marketer who thrives on variety and challenge.
- A collaborative atmosphere that values innovation and strategy.
- A competitive salary, comprehensive benefits package, and opportunities for professional growth.
- Health Insurance Reimbursement.
- 401K
- Annual Bonus
- PTO
- Flexible Hybrid Workplace
Senior Marketing - Salt Lake City, United States - Black | Koles
Description
Job Title:
Senior Marketing Manager with Project Management Focus
Location:
Salt Lake City, UT
About Black Koles:
Black Koles is a tight-knit collective of strategy and production experts dedicated to elevating brands through dynamic marketing strategy and content creation. We exist to foster, realize and communicate the dreams, goals and ideas o?f our clients. Our holistic approach to content as an extension of brand and marketing strategy separates us from other agencies. We're not just marketers, and we're not just content creators. We're a one-stop shop that strategically leverages visual communications to grow brands.
Job Summary:
We are on the hunt for a Marketing Manager who is equally adept at project management to orchestrate our marketing endeavors and lead projects to success. This role demands a master of marketing disciplines, from strategy to execution, as you will be working with brands across the vast landscape of our client portfolio.
Key Responsibilities:
Qualifications:
What We Offer: