- Work with Marketing leadership, Product and other internal departments to plan and develop marketing campaigns and tactics
- Ensure on-time and accurate execution of campaigns
- Develop compelling campaigns that raise awareness, generate leads, and build brand awareness
- Review and communicate campaign messaging and strategy regularly with Marketing leadership for key initiatives
- Provide regular campaign reporting and analysis and detail areas of opportunity to enhance performance against campaign/program objectives
- Set and update campaign performance expectations for internal teams
- Monitor KPIs to ensure planned performance expectations are met
- Collaborate with internal teams to create landing pages and optimize user experience
- Develop and monitor testing plans, with internal teams
- Share content recommendations for the Content, Communications and Creative Team, and collaborate on their execution, as needed
- Provide lead generation and relationship nurturing recommendations for the Digital Marketing Team and collaborate on their execution, as needed.Support other departments within NCCER through meetings and updates as needed
- Bachelor's Degree in Marketing, Communications or relevant field required
- Minimum five years of experience in a related field, which may include internships
- Knowledge of traditional and digital marketing, content marketing, and social media marketing
- Strong writing and communication skills: this person is an adept writer with versatile writing skills who can adapt to our company voice, and produce a range of content in different formats
- Hands-on experience with social media, re-targeting, SEO, landing pages, drip campaigns, and auto-responders
- Curious to learn about the business and isn't shy to approach team members across all departments
- Self-starter with excellent oral and written communication skills
- Ability to work effectively in a multi-task, detail-oriented, and deadline-driven environment
- Creativity, initiative, organization, good judgment, and the ability to express thoughts clearly and simply
- Must be proactive, positive, a team player, and have a "get it done" approach
- Must be dependable in attendance and performance
- Some travel may be required
- Proficient in Microsoft Office suite including Microsoft PowerPoint, Word, Excel, and Outlook
- Experience with Google marketing tools including Ads, Analytics, Tag Manager and Data Studio highly preferred
- Contact management, website content management and/or html knowledge preferred
- Ability to use Adobe Creative Cloud (Photoshop, Illustrator and InDesign) preferred
Marketing Manager - Alachua, United States - The National Center for Construction Education
Description
Job Description
Job DescriptionDescription:We are looking for a Marketing Manager to join our team of hard-working professionals. The ideal candidate for this role is a creative, proactive individual with a genuine interest in marketing and is comfortable with all aspects of marketing. As the Marketing Manager, you will be responsible for the planning and project management/execution of marketing campaigns. Working with internal teams and the Senior Marketing Manager, you will be responsible for managing, executing, and analyzing marketing campaigns. Qualified candidates will have a minimum of 5 years of marketing experience and a bachelor's degree or higher.
Requirements:1. Plan and manage marketing campaign execution
2. Monitor performance indicators and benchmarks, communicate trends, and analyze unexpected variances.
3. Serve as liaison to marketing's intra-departmental teams, departments outside of marketing, and external stakeholders/partners, such as Pearson. Responsibilities include but are not limited to:
4. Stay informed of construction and maintenance industry trends
5. Other duties as assigned
Qualifications
Software Skills