Brand Engagement Manager - New York, NY, United States - Brilliant Infotech Inc.

Description

Job Description:

Bachelor s Degree required, with concentration in market research, psychology, sociology, or marketing.

6-7 years of experience in consumer research / consumer insights

Experience in the luxury industry (beauty, clothing, travel ), its codes and expressions.

Experience across an array of strategic qualitative and quantitative research methodologies: brand DNA, segmentation, positioning, product testing, ad testing, tracking studies

Experience in supporting brand development is preferred

Experience in beauty industry is preferred

Skills:

Analytical and synthetic mindset, ability to synthesize data & insights across multiple sources of information

Sensitivity to brand equity, brand positioning and targeting.

Strong sense of curiosity and questioning, passion for innovation.

Strong verbal and written communication skills; ability to structure and deliver succinct and concise presentations.

Ability to work with remote and diverse teams

Organized, structured and able to manage multiple projects simultaneously, while keeping the objectives and timings in focus.