Integrated Marketing Lead - San Francisco, CA
3 days ago
Job description
Are you a demand gen marketer with a keen eye for data and analytics? A storyteller who seeks to know their audiences and build compelling programs that drive action? We're looking for an Integrated Marketing Lead who understands the unique combination of precise audience segmentation, relevant messaging, strategic media planning, experimental design and overall customer journey, while rooted in driving ROI and scalable outcomes. In this role, you'll work with Product Marketing, Content, Creative, Lifecycle, Web, and Field teams to help Klaviyo realize our vision for K:Service, our AI‑first customer service platform that connects Customer Hub, Customer Agent, and Helpdesk so brands can turn every support interaction into a revenue and loyalty moment—not just a resolved ticket. You will report directly to the Sr. Director of Integrated Marketing.
How You'll Make a Difference:
- Ideate, design, and execute the K:Service marketing customer journey across all channels
- Collaborate with Product Marketing and Service GTM teams to position K:Service for both marketing and service buyers, ensuring campaigns speak to CX metrics (deflection, resolution rate, CSAT) as well as pipeline, revenue, and retention.
- Lead the campaign strategy and planning inclusive of high reach channels and performance focused digital channels
- Optimize audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads
- Refine end-to-end customer journey by partnering with content and creative teams to optimize existing content and ideate/build new content to keep leads engaged
- Collaborate and work cross-functionally to align campaign strategies and goals across the organization including Brand, Lifecycle, Product Marketing, Content Marketing, Product-Led Growth, Web, and SEO.
- Define and build measurement plan with Analytics team ensuring understanding of K:Service success drivers and growth levers by country, audience, channel and tactic
- Gather and analyze campaign performance, including reporting learnings of key findings and best practices
- Understand industry landscape, tech capabilities and competitive approach to recommend content, creative assets, CTAs, landing page experience to increase and scale new customers
- Develop and establish success criteria to help inform resource planning, campaign flighting and overall prioritization across multiple stakeholders
- Performs other related duties as assigned.
Who You Are:
- 8+ years of experience in combination of channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing
- Proven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnel
- Foundational knowledge of performance marketing success metrics and ability to report KPIs to executive leadership teams
- Advanced analytics experience with ability to manage complex data sets across site analytics and attribution models, Google Analytics and Salesforce preferred
- Accountable and goal-oriented, with strong ownership of results and execution quality
- Excellent communicator who can align stakeholders, ask the right questions, and drive clarity across teams
- Highly organized, able to manage multiple campaigns, partners, and timelines simultaneously
- Comfortable in a fast paced, agile and high growth environment with ability to navigate gray areas by developing new processes and streamline workflows
We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.
Please see the independent bias audit report covering our use of Covey here
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