CRM Marketing Cloud Analyst - Harrisonburg, United States - James Madison University

Description

CRM Marketing Cloud Analyst

James Madison University

The Customer Relationship Management (CRM) Marketing Cloud Analyst will act as the Analyst and System Administrator for the Marketing Cloud delivered portion of Salesforce CRM.

Working closely with the CRM Application Manager and others, this position develops good working relationships across campus, is responsible for supporting users of Marketing Cloud and works to configure and develop new functionality in Marketing Cloud.

The position will help with continual rollout of Marketing Cloud across campus.

The position is tasked with system administration and managing Marketing Cloud solutions for current or new communication campaigns. They will understand and manage user setup, roles, permissions, journeys and operational requirements of Marketing Cloud.

He/she/they will work with the wider CRM team and other CRM specialists across James Madison University, participate in training and general Marketing Cloud support, and stay engaged with overall Marketing Cloud features, enhancements and best practices, for onwards sharing across campus.

This position can be in-person or hybrid and/or is full telework eligible.


Duties and Responsibilities:
Marketing Cloud subject matter expert (50%):

Daily administration and support of the Salesforce Marketing Cloud platform, including managing user setup, permissions, and roles. Perform regular system updates, patches, and enhancements.

Collaborate with team members to integrate Salesforce Marketing Cloud with other systems, ensuring seamless data flow and integration points. Manage data quality and ensure data integrity within the platform. Ensure that email templates and other products meet accessibility requirements.

Stay current with Salesforce updates and best practices, and proactively identify opportunities to improve processes and enhance user experience.

Be familiar with how to implement and continue to monitor ip-warming for the email domain.

Design and delivery of solutions in Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize solutions.

Be proficient with Data Views and Discover Reports within Analytics Builder, Einstein Engagement.

Maintain thorough documentation of Marketing Cloud processes, configurations, and campaign performance for future reference and knowledge sharing.

Become familiar, and stay current, with email marketing regulations, including CAN-SPAM and GDPR, and share information with Marketing Cloud users about relevant laws and best practices.

Stakeholder engagement (30%):

Collaborate with users to understand their requirements and translate them into effective Salesforce Marketing Cloud solutions.

Provide training and support to end-users to maximize platform utilization and efficiency.

Troubleshoot issues and provide technical assistance as needed.

Develop and maintain reports and dashboards to track campaign performance and key marketing metrics. Analyze data to identify trends, insights, and areas for improvement.

Conduct user training and actively promote user adoption of Marketing Cloud. Offer technical support and troubleshooting for any issues related to Marketing Cloud, ensuring smooth operations and resolving challenges promptly.

Communicate project concepts and outcomes to client project stakeholders.

Be proactive about identifying opportunities for further use of Marketing Cloud across the campus, and will contribute to discussions around the governance of Marketing Cloud.

CRM development and general support (20%):

Stay informed about CRM industry best practices, emerging trends, and updates in Marketing Cloud to implement cutting-edge solutions and enhance marketing efforts continually.

Connect with peers at other higher ed institutions in similar roles to help align strategies for governance, templates, roles/permissions, and distribution best practices for Higher Ed.

Share these with the broader CRM team

Understand basic development tactics.

Be able to take part in defining or using connecting elements to the CRM, including integrations, Marketing Cloud, Blackthorn, Copado, and others.

Act as a contact with and for interactions with consultants or vendors.

Work closely with other CRM Developers or Analysts, acting as backup or support to these roles if needed.


Qualifications:

Required Qualifications:
Experience with Marketing Cloud Salesforce CRM.
Experience within Higher Education.
Experience working with a range of stakeholders.
Experience delivering training or support to stakeholders.
Experience working in a large, complex environment of many systems.


Additional Considerations:
Skills in communication (written, meetings, presentations) .
Time management skills .

Proficiency with HTML/CSS, JavaScript, AMPScript and other programming languages; ability to create and code using furnished content and assets .

Technical proficiency and understanding of data models, APIs, and Salesforce integrations.
Basic skills in project and change management.
Experience with Power BI/Tableau .
Experience with Marketing Cloud Account Engagement (Pardot).

To learn more and to apply, go to and reference posting number Review of applications begins 4/23/2024. Pay is a range $70,000 - $75,000.

James Madison University is committed to creating and supporting a diverse and inclusive work and educational community that is free of all forms of discrimination.

This institution does not tolerate discrimination or harassment on the basis of age, color, disability, gender identity or expression, genetic information, national origin, parental status, political affiliation, race, religion, sex, sexual orientation or veteran status We promote access, inclusion and diversity for all students, faculty, staff, constituents and programs, believing that these qualities are foundational components of an outstanding education in keeping with our mission.

The university is interested in candidates whose experience and qualifications support an ongoing commitment to this core quality Anyone having questions concerning discrimination should contact the Office for Equal Opportunity:

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