Manager, Marketing - San Antonio, United States - UT Health San Antonio

Description

Job SummaryLeads in the management, development and execution of successful marketing and branding strategies of center portfolio(s). Drives business success in the market via cross-functional planning, branding, messaging, advertising, and competitive intelligence.

Responsible for developing and executing successful marketing and branding strategies including promotions, public relations, patient acquisition strategies and campaign development.

Partners closely with key stakeholders, clinical and operational leads, and regulatory, service, quality and marketing teams to manage the portfolio and prioritize key initiatives driving product growth.

Job DutiesDevelops annual marketing plan for center specific products.

Partners with cross-functional teams to create annual marketing plan including marketing communications, digital marketing, patient experience training, patient education, and overall growth strategies.

Integrates marketing campaigns with patient acquisition goals and targets, which includes determining and refining measurement strategies for campaigns.
Builds relationships with faculty, staff, students and patients and communicating services and products for the specific center/specific services.

Collaborates with clinicians, writers, designers, strategists, web developers and content strategists to create a user experience thats second-to-none across large-scale websites and platforms in patient care and research.

Assists with developing supportive relations that result in program growth and are critical to understanding unmet clinical and health care business needs in order to determine appropriate initiatives driving the success of center products and services.

Serve as a strategic thought leader by developing and providing a broad range of marketing, PR and strategic communications activities on behalf of the UT Health San Antonio.

This may include enterprise-wide initiatives, community activities, internal/external events, which further elevates the brand, presence and thought leadership on behalf of UT Health San Antonio.

Works closely with UT Health San Antonio staff to align messaging for strategy, brand management and employee engagement.

Develops and maintains a comprehensive marketing plan elevating the brand, presence and thought leadership of the center in addition to increasing the brand/reputation of the faculty and key leaders.

Stays abreast of industry news cycles and identifies opportunities for proactive outreach contributing to the centers overall goals, positive brand awareness and growth to external audiences.

Plans, designs, and improves content across platforms, including search engine optimization, social media outreach and other digital engagement strategies.
Performs all other duties as assigned.
EducationBachelors degree in Marketing, Communications, English, Marketing, Journalism or related field is required.

ExperienceFive (5) years related experience in healthcare marketing, communications or media, including two (2) years of experience in a supervisory or management role is required.

PreferredMasters degree is preferred.
Additional Information J-18808-Ljbffr