Director, Product Marketing - Irvine - TP-Link Systems Inc.

    TP-Link Systems Inc.
    TP-Link Systems Inc. Irvine

    1 hour ago

    Full time
    Description

    Job Description:


    The Director of Product Marketing will lead the strategy, positioning, and go-to-market execution for TP-Link's smart home product portfolio.



    Key Responsibilities:


    • Product Positioning: Define unique and differentiated product positioning for TP-Link's smart home devices and ecosystem solutions.
    • Naming Frameworks: Develop consistent naming frameworks that reinforce TP-Link's brand promise.
    • Messaging Architectures: Partner with product teams to translate technical features into consumer-friendly language.

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