Marketing Manager - Tewksbury Township - AM Best

    AM Best
    AM Best Tewksbury Township

    3 days ago

    Description
    • Medical plan options/prescription drug plan
    • Dental plan/vision plan options
    • Flexible spending and health savings accounts
    • 401(k) retirement savings plan with a Roth savings option and company matching contributions
    • Educational assistance program

    Overview


    The Marketing Manager is responsible for planning, developing, and executing marketing strategies that support the organization's business objectives and brand initiatives. This role oversees the creation and delivery of integrated marketing campaigns, manages key marketing projects, and collaborates closely with internal stakeholders to ensure consistent messaging and effective market positioning. The Marketing Manager plays a critical role in driving brand awareness, supporting Business Development efforts, and advancing strategic marketing initiatives while ensuring projects are delivered on time and within budget.

    Responsibilities

    • Oversee the creation and review of marketing materials, including digital content, advertisements, print collateral, videos, signage, presentations, and communications. Ensure marketing messages, positioning, and design are all in line with marketing objectives and corporate branding standards
    • Lead, mentor, and motivate the Marketing Content Writing team, providing regular coaching, direct feedback, and professional development guidance
    • Collaborate with cross-functional teams (e.g., Product Management, Business Development, Industry Relations, Human Resources, Events) to support business initiatives and promotional efforts
    • Work with Video Production, Graphic Design and Website Management teams to execute projects and campaigns in multiple channels and media
    • Maintain brand consistency across all marketing channels and touchpoints
    • Support strategic initiatives, product launches, and corporate programs through targeted marketing efforts
    • Monitor market trends, competitive activity, and customer insights to inform marketing strategies
    • Manage and prioritize multiple concurrent initiatives in a fast-paced, deadline-driven environment
    • Ensure marketing activities comply with organizational policies and compliance requirements
    • Participate in planning discussions and contribute to the long-term marketing vision of the organization
    • Develop marketing and strategic plans for new campaigns
    • Analyze marketing performance metrics and campaign results; prepare reports and recommendations for continuous improvement
    • Additional responsibilities as determined by business needs

    Qualifications

    • Bachelor's Degree in Marketing, Communications or related discipline
    • 5 to 7 years of progressive experience in brand strategy/management or marketing with extensive experience in Marketing Writing
    • Minimum of 2 to 4 years of direct supervisory experience with employees
    • Prefer experience within the financial services industry in a B2B role
    • Experience with common marketing tools/platforms, such as Hubspot, Workfront, and CMS systems

    Skills

    • Exceptional written and verbal communication skills, with the ability to develop clear, compelling marketing content and presentations
    • Strong creative thinker
    • Proven organizational and time-management skills
    • Ability to manage multiple projects simultaneously and thrive in a fast-paced, dynamic environment
    • Strategic planning and campaign development skills
    • Strong project leadership skills with the ability to lead cross-functional teams in the execution of marketing programs and initiatives
    • Problem-solving skills with the ability to anticipate challenges and develop practical solutions
    • Very strong attention to detail and quality control skills across all marketing deliverables
    • Adaptability to changing demands
    • Proficiency with common marketing tools and platforms (e.g., content management systems, email marketing platforms and project management software)

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