Marketing Director - New York, United States - LifeStyles Healthcare

Description

# LifeStyles is currently looking for new talents #"

Position Title:
Marketing Director, North America (US & Canada)

Position Reports to:
Senior Director – Global Strategy & NA/EMEA Marketing.
Dotted line to Senior Vice President, Head of Americas.


Department:
Marketing


Location:
Based in New York City, hybrid role (3 days in office & 2 days' work from home)

Are you ready to take your career to the next level and work for a company that is revolutionizing the world of health & wellness?

We are looking for a talented and energic

Marketing Director, North America , to help us redefine the conventions of our category.

In this role, you will be responsible for setting the regional marketing strategy and execute it with your team, so to drive double digit growth in the US and Canada.

You will be joining a global organization of talented individuals hailing from world-renowned employers in the pharma and consumer goods sectors.

We operate in the Consumer Healthcare sector, in the Sexual Wellness category, with a mandate to drive strong growth globally, with focus on North America.

Thus, you will be a key player in the future of the company, in fuelling business growth in our core product categories (condoms, lubricant, sex toys) in the US and Canada, in a resource constrained environment.

We have an exciting portfolio of global challenger and local heritage brands, robust product line-up and strong innovation pipeline to support growth.

Responsibilities:
Regional marketing strategy and roadmap ownership for the SKYN and LifeStyles brands and product portfolio
Marketing objective setting & tracking

Brand and segment portfolio strategy & management: adapt global portfolio strategy to region, define product range for each brand, pricing architecture, packaging for local heritage brand.

Brand Support plan development (media planning, global content adaptation, local content development, etc.) and execution.
Global innovations' regional adaptation + regional EPD lead –launch plan creations and execution.

Brand category and consumer research lead & provider of industry and market trend insights to ensure that sales go-to-market efforts and product innovations are supported by solid consumer insights.

Marketing / content support to the e-com team


A&P / marketing budget ownership:

Develop, maintain and deliver annual, quarterly, and monthly budgets and ROI analyses with adjustments as needed to deliver sales and EBITDA targets.

Team and agency network development:
Develop and motivate a high-performing marketing team that is engaged and results-oriented.
Lead the regional agency roster to create effective and efficient brand support plans and executions.

You will have 3 direct reports (Brand Manager, Product Manager, Assoc Manager, Digital Ecommerce Performance Marketer), and will work closely with the North American Sales and Operations Teams as well as the Global Marketing and Innovation team.

Requirements:

You have a strong marketing planning & execution track record in CPG businesses (preferably on challenger brands targeting young adult audiences), solid knowledge of consumer trends and of the digital media landscape, and a collaborative mindset.

Experience in a small, nimble and fast paced environment considered a plus.

10+ years branded US CPG experience, ideally with blue chip training and experience in a smaller, resource-constrained environment .
Strategic thinking skills, with a demonstrated ability to develop and execute long-term plans successfully, while delivering short-term wins.
Proven success with brand building, consumer communication and innovation development.

Strong digital marketing background, including social media, and uncovering and utilizing consumer insights to inform communications and support the sales go-to-market efforts .

Strong analytical skills, including ROI analyses and P&L management.
Ability to build and lead a strong, accountable team.
Proven ability to collaborate and contribute to the wider organizational strategy.
Bachelor's degree required. MBA preferred.
Project management skills.
Influencing without authority

The salary range for this role, based in New York is $175,000 to $190,000.

We take into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.

About the Company

LifeStyles has a history dating back to 1905 when Eric Ansell first started making condoms in Richmond Australia.

Today LifeStyles is a Global leader in the sexual wellness sector, comprising a broad range of condoms, personal lubricants, and other related products and other products in over 60 countries.

The LifeStyles family of brands includes the leading global non-latex condom brand, SKYN, along with local brands such as LifeStyles, Manix, Unimil, and Blowtex and Control.

Outside of branded products, the Company also supports universities, NGOs, and other organizations as part of a broader effort to promote sexual health and prevent the spread of STDs and STIs.

LifeStyles owns and operates manufacturing facilities in both Thailand and India, and it employs over 1,600 teammates globally.

LifeStyles Healthcare was created on September 1, 2017 , when the consortium of Humanwell Healthcare & CITIC Capital private equity purchased the Sexual Wellness division from Ansell.

As of December 1, 2022, Lifestyles is owned by Linden Capital Partners , a Chicago-based private equity firm focused on the healthcare industry.

This is an exciting time to join us.

We combine century-long history with the opportunity of a new beginning as a stand-alone company - this means a new way of thinking, the opportunity to explore new horizons and the chance to make a mark in an exciting, fresh business.

We are empowered professionals, and we are committed to creating a team of the world's "best of the best." Our business foundation is strong, among our values are Integrity and Respect, our people are highly engaged, and we are excited about a new phase in the company history.

We have a focus on safety and teamwork - and we want you to join us

Discover more about us at:


Curious to know what does every day look like at LifeStyles?

Find out by looking at employee testimonials:

Due to high number of applications, we would like to inform you that only selected candidates will be contacted.

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