Senior Manager- Communications Planning - El Segundo, United States - Axelon

Description

• Seeking a dynamic and experienced Senior Manager, Communications Planning to join our team.
• As Senior Manager, Communications Planning, you will help manage the Consumer Advertising creative strategy and execution for the mobility business.
• You will be responsible for developing communication plans across earned, owned, and paid channels that effectively communicate a message to a specific audience.
• Planning may involve identifying communications tasks across the journey, understanding the target audience and cultural landscape, identifying the appropriate channels and tactics within a campaign based how creative and media best come together, and measuring its effectiveness.
• A successful candidate will be a subject matter expert, can inspire new ways of thinking within large organizations, collaborate cross-functionally and understand how to identify opportunities at both a big picture and tactical level.
• To unlock the full potential of these channels, this experienced digital-first manager will help support innovation and thought leadership while simultaneously helping drive the business.

• Collaborate seamlessly with all key Advertising Team members including: Consumer Marketing, Hispanic Marketing, Media, Social, PR, Retail, as well as other internal and external partners.
• Principal responsibility will include the development, implementation and measurement of full funnel campaigns including TV, video, OOH and specifically paid social media & display campaigns.
• Responsible for helping deliver effectiveness and efficiency, optimizing best performance marketing channels and platforms to drive ROI.
• Tailor best-in-class messaging and creative to the specific audiences, and to the specific media placements inside them.
• Collaborate with a wide range of internal partners and stakeholders across Product Marketing, Media, .com, and legal as well as lead, brief, manage and collaborate with external agency partners.

1. Understanding of Communications Planning/Customer Journey
2. Exceptional collaboration skills that drive to results
3. Self-starter with exceptional work ethic who thrives in a fast-paced constantly changing environments
4. Culturally Intelligent
5. Ability to articulate a persuasive point of view clearly and concisely, both written and verbal